THE LEADING
Marketers that Matter® is an exclusive community of top Bay Area companies and marketing leaders pioneering marketing innovation, creating results & raising the bar for marketers everywhere.
In partnership with The Wall Street Journal.
THE MTM
INNOVATORS
The MTM INNOVATORS share perspectives & ground-breaking ideas with the MTM Community, and evaluate marketing initiatives for the annual MTM Awards.
Alison Wagonfeld
CMO
Google Cloud
ANN LEWNES
CMO
ADOBE
Antonio Lucio
CMO
HP
Bryan Johnston
SVP, Marketing
GOPRO
Christa Quarles
CEO
OPENTABLE
Danielle Tiedt
CMO
YOUTUBE
Eric Reynolds
CMO
CLOROX
Kevin Cleary
CEO
CLIF BAR
Luanne Calvert
CMO
VIRGIN AMERICA
Mary Beth Laughton
SVP, DIGITAL
SEPHORA
Shannon Stubo
CMO
STEVEN FUND
CMO
INTEL
INVITATION ONLY EVENTS
2017 MTM KICKOFF
Rick Welts, President Golden State Warriors
Chip Bowers, CMO Golden State Warriors
2017 SUMMIT
YouTube hosts the MTM
Summit featuring marketing
leaders candidly sharing their
journeys and learnings.
2017 AWARDS GALA
Bracken Darrell, CEO of Logitech,
Christa Quarles, CEO of OpenTable, and
Sonia Syngal, CEO of Old Navy
share a CEO’s perspective on
marketing.
MARKETERS
THAT MATTER®
MTM’s HBR ARTICLES SHOWCASE LEADING IDEAS
FROM THE MTM COMMUNITY
What Creativity in Marketing Looks Like Today
March 2017
What makes marketing creative? Is it more imagination or innovation? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.
COMPANIES ON
THE FOREFRONT
MTM MEMBERSHIP
HONORING
INNOVATION &
RESULTS
MTM AWARDS
Marketers That Matter® Awards recognize marketing teams for their impact, innovation and outcomes.
