Marketers that Matter® is an exclusive community of top Bay Area companies and marketing leaders pioneering marketing innovation, creating results & raising the bar for marketers everywhere.
In partnership with The Wall Street Journal.
Mary Beth Laughton
INVITATION ONLY EVENTS
2017 MTM KICKOFF
Rick Welts, President Golden State Warriors
Chip Bowers, CMO Golden State Warriors
YouTube hosts the MTM
Summit featuring marketing
leaders candidly sharing their
journeys and learnings.
2017 AWARDS GALA
Bracken Darrell, CEO of Logitech,
Christa Quarles, CEO of OpenTable, and
Sonia Syngal, CEO of Old Navy
share a CEO’s perspective on
MTM’s HBR ARTICLES SHOWCASE LEADING IDEAS
FROM THE MTM COMMUNITY
What Creativity in Marketing Looks Like Today
What makes marketing creative? Is it more imagination or innovation? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.