Marketers that Matter Awards
Be recognized for your team’s marketing innovation,
apply now for the Marketers That Matter® Awards.
Early bird deadline: January 19, 2018.
Rick Welts, President Golden State Warriors
Chip Bowers, CMO Golden State Warriors
YouTube hosts the MTM Summit featuring marketing
leaders candidly sharing their journeys and learnings.
CEO Perspectives on Marketing:
Bracken Darrell, CEO of Logitech
Christa Quarles, CEO of OpenTable
Sonia Syngal, CEO of Old Navy
What Creativity in Marketing Looks Like Today
What makes marketing creative? Is it more imagination or innovation? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.