Marketers that Matter Awards
Be recognized for your team’s marketing innovation,
apply now for the Marketers That Matter® Awards.
Final Deadline: February 15, 2018.
THE CLOROX COMPANY
Rick Welts, President Golden State Warriors
Chip Bowers, CMO Golden State Warriors
YouTube hosts the MTM Summit featuring marketing
leaders candidly sharing their journeys and learnings.
CEO Perspectives on Marketing:
Bracken Darrell, CEO of Logitech
Christa Quarles, CEO of OpenTable
Sonia Syngal, CEO of Old Navy
How Marketers Can Connect Profit and Purpose
It takes time for a big idea to make its way into business practice. Six years ago, Harvard’s Michael Porter and FSG’s Mark Kramer made the bold statement that shared value — the idea that the purpose of a company is to achieve both shareholder profit and social purpose — would “reinvent capitalism.” They encouraged companies to go beyond CSR (corporate social responsibility) and integrate social impact into companies’ competitive strategy.