THE LEADING
Marketers that Matter® is an exclusive community of top Bay Area companies and marketing leaders pioneering marketing innovation, creating results & raising the bar for marketers everywhere.
In partnership with The Wall Street Journal.
THE MTM
INNOVATORS
The MTM INNOVATORS share perspectives & ground-breaking ideas with the MTM Community, and evaluate marketing initiatives for the annual MTM Awards.
Alison Wagonfeld
CMO
Google Cloud
ANN LEWNES
CMO
ADOBE
Antonio Lucio
CMO
HP
Bryan Johnston
SVP, Marketing
GOPRO
Christa Quarles
CEO
OPENTABLE
Danielle Tiedt
CMO
YOUTUBE
Eric Reynolds
CMO
CLOROX
Kevin Cleary
CEO
CLIF BAR
Luanne Calvert
CMO
VIRGIN AMERICA
Mary Beth Laughton
SVP, DIGITAL
SEPHORA
Shannon Stubo
CMO
STEVEN FUND
CMO
INTEL
INVITATION ONLY EVENTS
2016 MTM KICKOFF
Keith Bruce, CEO of Super Bowl 50,
provided a behind-the-scenes look at
the Bay Area’s biggest event in history.
2015 SUMMIT
Adam Bain, President of
Twitter, hosts the MTM
Summit featuring marketing
leaders candidly sharing their
journeys and learnings.
2014 AWARDS GALA
Brian Chesky, CEO of Airbnb, Dave
Burwick, CEO of Peet’s, and Laura
Alber, CEO of Williams-Sonoma talk
about a CEO’s perspective on
marketing.
MARKETERS
THAT MATTER®
MTM’s HBR ARTICLES SHOWCASE LEADING IDEAS
FROM THE MTM COMMUNITY
Build Your Brand as a Relationship.
June 2016
The way we think about brands need to change. In the past, they were objects or concepts. You had a relationship with a brand. But in this social age, brands are the relationships. By defining a brand’s particular kind of relationship, companies can create greater engagement, differentiation, and loyalty.
COMPANIES ON
THE FOREFRONT
MTM MEMBERSHIP
HONORING
INNOVATION &
RESULTS
MTM AWARDS
Marketers That Matter® Awards recognize marketing teams for their impact, innovation and outcomes.
