Erica Jensen brings 25 years of experience driving strategic growth for Fortune 500 corporations to NMDPSM as the senior vice president of Innovation, Strategy & Marketing.
At General Mills and Bank of America, Erica shaped integrated marketing strategies, multicultural marketing campaigns and worked closely with internal and external partners to advance business goals. She also developed global digital marketing standards and training for General Mills brands in international markets.
One of her enduring legacies at General Mills was birthed during her 20 months working on Yoplait. She helped launch and was a founding board member of Firefly Sisterhood, which fosters one-to-one connections between women diagnosed with breast cancer and inspirational survivors. Firefly Sisterhood quickly thrived, becoming its own 501c3. It has been honored by numerous organizations, including the Minnesota Lynx and Timberwolves.
For Erica, serving the community has been a constant and a joy. At Northwestern University, she became a member of Delta Sigma Theta, a historically African American sorority committed to community service. She also serves as a director on several nonprofit boards.
Erica graduated with a degree in Communication from Northwestern University and earned her Master of Business Administration from Regis University.
