MTM VISIONARIES

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“First, you’ve got to have a clear vision. As marketers, we are often drowning in a sea of activities so it’s important that you understand first and foremost where marketing can truly add the greatest value”.

Alicia TillmanCMO Delta Airlines

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“Be a consummate learner. Be curious and think about where your unique skill set and interests might lead. And don’t forget that your role as a marketer is about contributing to the business and solving problems.”

Lynn TeoCMO at Northwestern Mutual

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“What you’re doing and who you are really matters. I think we have made the word ‘purpose’ too big. It’s about being mindful of the ripple effect you have and the superpowers that you uniquely possess.”

Amanda BrinkmanFounder & CEO, Sunshine Studios

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“As marketers we need to deeply understand the market and go really, really deep on identifying customer pain points. Then, map it back to the company’s current and future durable differentiation.”

Kelly WaldherCMO at Zendesk