Visionaries Archives | Marketers That Matter®

Laura Heisman, CMO of Dynatrace and Mark Abramowitz, CMO of Dataiku

Visionaries

Solutions for The AI Credibility Gap: Lessons from Dataiku and Dynatrace

A conversation with Mark Abramowitz and Laura Heisman The companies winning at AI aren’t necessarily…

MTMJuly 8, 2026

Mary Horwath of 2026 Special Olympics USA Games and Jillian Swift of Pentair Pool

Visionaries

Purpose, Partnerships, and Brand Power: Lessons from Pentair Pool and the 2026 Special Olympics USA Games

A conversation with Jillian Swift and Mary Horwath When purpose, partnership, and participation align, marketing…

MTMMay 18, 2026

Graphic shows Brian Donnelly of Myriad Genetics and Michelle Barbeau of eHealth

Visionaries

Modern Marketing in High-Stakes Industries – Lessons from Myriad Genetics & eHealth

A conversation with Michelle Barbeau and Brian Donnelly When marketing leaders move into high-stakes, highly…

MTMSeptember 29, 2025

Graphic shows Marissa Jarratt of 7-Eleven and Laura Heisman of Dynatrace

Visionaries

Customer-Centricity & Brand Collaborations in the AI Era: Lessons from 7-Eleven and Dynatrace

A conversation with Marissa Jarratt and Laura Heisman At first glance, it would seem that…

MTMAugust 25, 2025

Graphic shows Molly Biwer of Emory Healthcare and Erica Jensen of NMDP

Visionaries

Innovation, Brand Reinvention & Storytelling: Driving Engagement in Modern Healthcare Marketing

A conversation with Molly Biwer and Erica Jensen When seasoned marketers transition from the fast-moving…

MTMAugust 7, 2025

MTM Visionaries - General Mills and Walmart

Visionaries

How Two Powerhouse CMOs Are Reinventing Marketing at General Mills and Walmart

A conversation with Doug Martin and William White When two marketing leaders from different sides…

MTMJune 25, 2025

MTM Visionaries - Samsung and Rothy's

Visionaries

Brand Purpose Meets Precision: How Samsung and Rothy’s are Redefining Modern Marketing

A conversation with Allison Stransky and Jamie Gersch When a global tech giant and a…

MTMJune 10, 2025

MTM Visionaries graphic with photos of Joyce Hwang of Dropbox and Doug Zarkin of MPRB

Visionaries

Fusing Thoughtful Positioning, Data & Strategy to Build (and Rebuild) Brands

A Conversation with Joyce Hwang and Doug Zarkin In a business environment shaped by rapid…

MTMMay 22, 2025

Visionaries

Delta’s “Keep Climbing” Brand Focus: An Interview with CMO Alicia Tillman

Delta Air Lines’ CMO Alicia Tillman is leading the powerful brand to reach new altitudes.…

MTMNovember 25, 2024