Zena Arnold is the Sephora U.S. Chief Marketing Officer. A seasoned marketing executive, Zena is responsible for building Sephora’s brand and creating differentiated and unique marketing touchpoints – from communications, media, and creative, to loyalty, promotions and operations – that cater to Sephora’s diverse beauty community. Additionally, she also serves on the Operating Committee for Sephora.
Zena leads Sephora’s marketing organization, that thrives on pioneering new marketing innovations and making clients’ beauty journey with Sephora as personalized and memorable as possible, utilizing her passion for beauty and purpose. Under her direction, Sephora continues to cultivate and expand upon its world-class loyalty program, with more than 40 million Beauty Insider members; grow the brand’s online community, which currently has 50 million fans across its social platforms; and bring the brand to life at SEPHORiA, the company’s immersive consumer-facing beauty experience and largest event of the year. Through her curiosity, digital expertise, and collaborative approach, Zena has garnered success in building and growing brands and driving initiatives that reach clients.
Prior to joining Sephora, Zena held various leadership positions for large, global consumer brands, like, PepsiCo, Kimberly-Clark, Google, Kellogg’s, and Procter & Gamble. Zena attended The Ohio State University, where she received her B.S. in Computer Science. She currently lives in San Francisco with her husband, son, and cats.
