Nii Mantse Addy is an executive leader recognized for driving transformative business strategy to position companies for breakthrough success in highly competitive tech environments. He has played a key role at the intersection of media and technology having driven revenue growth, expanding markets, and scaling businesses.
As CMO at Philo, a modern, live television streaming service, Nii is key in commercializing the business that offers top rated channels and a growing library of content on-demand. By focusing on the customer and offering an uncomplicated service, he drove subscription volume from launch and positioned Philo as the fastest growing live television service during the pandemic based on gross subscriptions. Nii is a member of the executive leadership team and holds P&L responsibility for both the core and transactional video businesses. As corporate strategy lead, Nii stewards development of the M&A philosophy and cultivates value enhancing opportunities. He is currently managing the comprehensive integration process and future business strategy for a recently acquired transactional video business.
Previously, for Comcast’s Strategic Development Division, he served as the Co-Head of Marketing for global free-ad-supported streaming television. He designed a customer acquisition framework with retention strategies and product features that resulted in explosive growth in customer conversions. During his tenure, Nii also earned an ADDY award and an Emmy nomination for work on the “Us Against the World” docuseries. Prior to Comcast, was a Management Consultant for Deloitte Consulting and Deloitte Digital focused on marketing and digital strategy for global Fortune 500 technology companies. His dual career focus in new technology and media began at NBC Universal as a Digital Media Analyst where he advanced the cross pollination of TV and social media ecosystems. He started his career as a Municipal Financial Advisor (Investment Banking) with the PFM Group, the leading independent financial services firm specializing in large-scale municipal bonds nationwide.
Nii is an Advisory Board Member of Reality Defender (AI) a private, high-tech company. He earned an MBA in Marketing and Analytics from NYU’s Stern School of Business and a BA in Economics from Swarthmore College. Nii and his wife have two children and live in Oakland, California.
