Dave Schneider provides leadership of the global marketing practice for Red Wing Shoe Company as Chief Marketing Officer with responsibility for building long-term brand equity and driving profitable, short-term revenue across the company’s portfolio of purpose-driven brands and its multi-channel distribution network. Reporting to its Chief Executive Officer with oversight of brand management, traditional/digital marcomm, ecommerce, retail experience, brand protection and corporate comms, Schneider leverages meaningful consumer insights to drive a differentiated experience that is enabled by technology and informed by data/analytics. Schneider has a bias for swift but responsible action that drives the intended business outcomes in an inclusive, people-friendly, continuous learning environment that delivers on the most critical strategic priorities.
Prior to Red Wing, Schneider held senior leadership positions at a variety of corporate marketing organizations and world class marketing firms working with the highest caliber brands in the Fortune 500 from MillerCoors, Dell, State Farm, Lowe’s, McDonald’s, and AT&T.
Schneider holds a B.A. from Luther College (Decorah, IA) with a double major in Economics & Business Management, has completed MBA-equivalent graduate course work, and has dabbled in the entrepreneurial tech start-up space. He lives in Edina, Minnesota with his wife and two, young kids. In a reflective moment, he might be prone to ask you: What is the greatest risk that you would take if you knew you could not fail?
