Mark Weinstein serves as Chief Marketing Officer at Hilton. He and his global team inspire over 213 million guests and customers each year to explore, experience, and fall in love with the Hilton portfolio of over 8,300 hotels and nearly 1.25 million rooms across 24 brands in 138 countries and territories. In this role, Mark leads the global team responsible for brand and performance marketing including content and creative, media and social media, loyalty, CRM and personalization, strategic partnerships, and digital channel retailing. This brand-led, customer-obsessed, insight-driven team collaborates on integrated programs, campaigns, and partnerships that drive engagement and accelerate commercial performance. Over his 14 years at Hilton, Mark led the repositioning and rebranding of Hilton Honors transitioning it from a 25-million-member frequent guest program in 2010 to a “club for all stayers” with over 200 million members. He and his team created Hilton’s disruptive, enduring brand platform – “Hilton. For the Stay.” and the award-winning “It Matters Where You Stay” campaign.
