You asked for more accessible thought leadership featuring today’s top marketing leaders, and it’s here! Marketers That Matter is releasing more revolutionary content to enhance your team, talent, and future on the new podcast, “MTM Visionaries.”
MTM’s podcast series is available for up-and-coming marketers, VPs, EVPs, and CMOs looking to listen, grow, and be inspired by the incredible humans behind the brand.
In these next four episodes, top marketing leaders will discuss how they navigate topics such as The Experience Economy, The Participatory Era, Catalyzing Transformation through Human Connection, and Accelerating Change.
The Experience Economy, Featuring Wheels Up and NTWRK CMOs
Lee Applbaum, CMO of Wheels Up, and Jason Brown, CMO of NTWRK, are two Visionaries leading brands at the heart of the experience economy. Through innovative marketing strategy, technology, and partnerships, they are creating never-seen-before experiences by making exclusive and out-of-reach offerings accessible and inclusive for all to enjoy. Wheels Up is changing the world of private aviation into a platform that connects flyers to private aircraft, and NTWRK is changing the world of commerce by allowing the consumer to engage virtually with creators and designers. Listen to the full episode below or Read Full Article
General Motors and General Electric CMOs on Catalyzing Transformation through Human Connection
In our recent conversation on MTM (Marketers That Matter) Visionaries, iconic CMOs, Deborah Wahl of General Motors and Linda Boff of General Electric share how they lead global brands through energy-conserving and life-saving transformation. These visionaries are translating technology into human connection for the sake of global health. Between GM’s aspirations for an accessible and all-electric future, and GE’s vision for sustainable aviation, healthcare, and energy, these two brands are taking on the world with inspiring innovations. Listen to the full episode below or Read Full Article
Meta and VMLY&R Marketing Executives Raise Their Voice on Accelerating Change
Visionaries Eric Toda, Head of Meta Prosper and Global Head of Social Marketing at Meta, and Walter Geer III, Chief Experience Design Officer at VMLY&R, are lifting their voices to accelerate change in the marketing industry. They are two exceptional marketing leaders using their platform to “lift marginalized people, fight against systemic issues, and for visibility and equality (for invisible and underrepresented communities),” as Eric Toda explains. Through inspiring content, catalytic campaigns, or conversations on Capitol Hill, they understand that one voice can be the truth the world needs to hear for change to occur. Listen to the full episode below or Read Full Article
DoorDash CMO on The Participatory Era
Kofi Amoo-Gottfried, CMO of DoorDash knows that to delight fans of cuisine, culture, and sports, his team must create all-inclusive experiences. The “Participatory Era” requires multi-faceted talent and teams who can produce customer-focused, fun, relevant, and metrics-driven content. In this conversation, Kofi discusses the collaborative campaign with the NBA, “The Greatest Order of all Time (GOOAT),” and how to foster cultures of innovation that nurture large-scale innovation. Listen to the full episode below or Read Full Article
Visionaries, hosted by Nadine Dietz, airs live from Zoom every Tuesday at 9 AM PT and is brought to you in partnership with The Wall Street Journal. Each week, two new visionaries share their game plans and how that impacts today’s teams, talent, and hybrid work environment.
Marketers That Matter® is a community of top marketing executives coming together to pioneer the future of marketing, sharing real-time experiences, and solving current challenges.
Our parent company, 24 Seven, specializes in helping you find exceptional marketing and creative talent for your teams.