MTM Visionaries: 7-Eleven & Dynatrace

Marissa Jarratt, Executive Vice President and Chief Marketing & Sustainability Officer at 7-Eleven and Laura Heisman, Chief Marketing Officer at Dynatrace, Live on Wednesday, August 13th

Topic: From Corner Store to Cloud Stack: Brand Relevance, Customer-Centricity, AI, and Leading the Next Generation of Marketers

When a leading CPG/retail marketer meets a tech-savvy enterprise leader, you get a high-contrast conversation that cuts through the noise. From Slurpees to software, both CMOs are transforming their brands to be even more relevant for customers – using AI, partnerships, data, and leadership strategies that work in any industry.

Join Marissa Jarratt, Executive Vice President and Chief Marketing & Sustainability Officer at 7-Eleven, and Laura Heisman, Chief Marketing Officer at Dynatrace in conversation with Kathy Hollenhorst, Chief Community Officer at Marketers That Matter®, live on Zoom on Wednesday, August 13th at 2:45pm ET | 1:45pm CT | 11:45am PT as they explore how to create brand relevance through collaborations, customer-centricity, AI integration and preparing the next wave of marketing leadership.

Whether you’re running a B2B engine or a beloved consumer brand, this session will challenge your thinking and give you real tools to lead in today’s AI-powered, customer-obsessed world.

What You’ll Learn:

• Brand Relevance Through Collaborations – How to build iconic brands in both the B2C and B2B space
• Customer-Centricity at Scale – Building brand loyalty and engaging customer through data, personalization, and platform-wide insights
• AI in Action – How two different industries are using AI to drive smarter decisions, create more meaningful connections, and enhance products
• Developing the Next Generation – Practical strategies for mentoring, upskilling, and future-proofing your team
• Career Growth & Leadership – Pivot points, lessons learned, and how to thrive in an ever-changing marketing world

This episode is made for marketers at every level – from aspiring leaders to seasoned CMOs. Don’t miss this cross-industry masterclass in how to lead, adapt, and thrive in today’s evolving marketing landscape.

Register here

Speaker Information:

Marissa Jarratt, Executive Vice President and Chief Marketing & Sustainability Officer, 7-Eleven, Inc. 
Marissa Jarratt leads 7-Eleven’s marketing, media and creative strategy, loyalty programs and data monetization, and corporate communications. Additionally, she is responsible for the company’s Sustainability agenda to accelerate 7-Eleven’s leadership in responsible and sustainable convenience.

Jarratt joined the company as Senior Vice President & Chief Marketing Officer in 2019. Prior to joining 7-Eleven, she held multiple senior leadership positions at PepsiCo and Dean Foods Company.

Jarratt serves as an Independent Director for Hero Digital, on the Dean’s Advisory Council for the University of Texas at Austin McCombs School of Business and on the Experience Committee for the Dallas Museum of Art.

She holds a Master of Business Administration, Bachelor of Business Administration in Finance and a Bachelor of Arts in Spanish from The University of Texas at Austin.

Laura Heisman, Chief Marketing Officer, Dynatrace
Laura Hesiman is responsible for Dynatrace’s global marketing organization. With more than three decades of marketing and communications expertise, she plays a pivotal role in creating, optimizing, and personalizing the end-to-end customer experience.

Before joining Dynatrace, Heisman worked for iconic technology brands, including Citrix, Github, and most recently, as Senior Vice President and Chief Marketing Officer at VMware. Heisman holds a B.A. in Communications from San Diego State University. As an advocate for women in technology, she has served as a mentor as well as an executive sponsor for women’s employee resource groups.