Topic: Innovation & Purposeful Personalization: Driving Engagement in Modern Healthcare Marketing
From CPG & Retail to Nonprofit Healthcare: Reinventing Marketing Where it Matters Most
What happens when two powerhouse marketers with roots in retail and consumer goods bring their brand-savvy minds to the mission-driven world of healthcare? You get an inside look at how to build trust, humanize complex journeys, and spark action in one of the most regulated – and personal – industries today. Join Molly Biwer (CMO, Emory Healthcare) and Erica Jensen (SVP, Innovation, Strategy & Marketing, NMDP – formerly Be The Match) for a dynamic conversation with Kathy Hollenhorst, Chief Community Officer of Marketers That Matter® live on Zoom Wednesday, July 30th at 2:45 pm ET | 1:45 pm CT | 11:45 am PT.
Together, they’ll share how they’re leading with purpose, modernizing their brands, and creating meaningful, measurable engagement with patients, donors, and Gen Z audiences. Whether you’re in healthcare or not, this is an episode about how to market with heart, data, and relevance.
What You’ll Learn:
This conversation is for marketers at every stage – whether you’re building a brand, managing a pivot, or looking to lead with more intention. Expect real talk, fresh ideas, and strategies you can put to work immediately.
👉 Save your spot now – seats fill fast.
Molly Biwer, Chief Marketing Officer, Emory Healthcare
Molly Biwer is the Chief Marketing Officer for Emory Healthcare, Georgia’s most comprehensive academic health system. Biwer is responsible for spearheading marketing and communications strategies across the organization, playing a key role in Emory Healthcare’s ongoing growth and transformation. She oversees the creation of impactful marketing campaigns, developing a comprehensive communications strategy, and managing media relations to share Emory Healthcare’s story with both internal and external audiences. Her efforts will also focus on raising awareness of Emory’s core missions—patient care, education, research, and innovation—while advancing the use of technology and data analytics to enhance the patient journey.
Prior to Emory, Biwer held senior leadership roles at Mayo Clinic, where she served as Chair and Senior Vice President of Marketing and Creative Strategy, stewarding the brand globally. She previously served as Senior Vice President and Chief Communications Officer for Hallmark Cards, where she led global brand communications, public relations, government affairs, and community partnerships. Earlier in her career, she spent more than two decades at Carlson, overseeing communications for the global travel and hospitality group.
Biwer is a nationally recognized marketing and communications executive with more than three decades of experience leading brand strategy, enterprise communications, and strategic partnerships across health care, media, retail, and hospitality sectors.
Biwer is known for her deep expertise in integrated brand transformation, consumer and stakeholder engagement, crisis communications, and board-level strategy alignment. She has advised C-suite leaders through complex brand repositioning, M&A communications, digital experience innovation, and philanthropic brand alignment.
She has served on several nonprofit and corporate boards, including the Carlson School of Management, Women Corporate Directors, United Way, KC Rising, and Twin Cities PBS. Her board service is distinguished by her ability to bring cross-industry insight, brand reputation expertise, and a commitment to purpose-driven leadership. She was recently recognized by The Wall Street Journal as a visionary in marketing and honored as a MTM Innovator by Marketers That Matter.
Biwer earned her Bachelor of Science degree in Marketing Education from the University of Minnesota.
Erica Jensen, SVP,Innovation, Strategy & Marketing, NMDP
Erica Jensen brings 25 years of experience driving strategic growth for Fortune 500 corporations to NMDPSM as the senior vice president of Innovation, Strategy & Marketing.
At General Mills and Bank of America, Jensen shaped integrated marketing strategies, multicultural marketing campaigns and worked closely with internal and external partners to advance business goals. She also developed global digital marketing standards and training for General Mills brands in international markets.
One of her enduring legacies at General Mills was birthed during her 20 months working on Yoplait. She helped launch and was a founding board member of Firefly Sisterhood, which fosters one-to-one connections between women diagnosed with breast cancer and inspirational survivors. Firefly Sisterhood quickly thrived, becoming its own 501c3. It has been honored by numerous organizations, including the Minnesota Lynx and Timberwolves.
For Jensen, serving the community has been a constant and a joy. At Northwestern University, she became a member of Delta Sigma Theta, a historically African American sorority committed to community service. She also serves as a director on several nonprofit boards.
Jensen graduated with a degree in Communication from Northwestern University and earned her Master of Business Administration from Regis University.
