MTM Visionaries: eHealth & Myriad Genetics

Michelle Barbeau, Chief Revenue Officer of eHealth, and Brian Donnelly, Chief Commercial Officer of Myriad Genetics Live on September 4th

Topic: Modern Marketing in High-Stakes Industries: Driving Alignment and Growth in Rapidly Changing Markets

What happens when two commercial leaders with deep marketing roots step into industries defined by high expectations, legal boundaries, and constant change? You get a practical playbook for driving growth, scaling personalization, and aligning teams – despite regulatory pressure and constant change. Join Michelle Barbeau (Chief Revenue Officer, eHealth) and Brian Donnelly (Chief Commercial Officer, Myriad Genetics) for a dynamic conversation with Kathy Hollenhorst, Chief Community Officer of Marketers That Matter®, live on Zoom on Thursday, September 4th at 2:00pm ET | 1:00pm CT | 11:00am PT.

Together they’ll share how to drive growth, enhance brand strategies and integrate teams in rapidly changing environments. Whether you’re working in healthcare, finance, tech, or any other highly scrutinized sector, this session will unpack how bold thinking and cross-functional alignment can unlock smarter growth.

What You’ll Learn:

• Driving Profitable Growth – How to fuel innovation while navigating compliance and complexity
• Sales + Marketing Alignment – How to build unified commercial engines that move faster and deliver better outcomes
• Personalization at Scale – Using data and technology to deliver tailored, high-value interactions
• Leading Through Complexity & Transformation – Lessons from navigating change in fast-evolving, complex industries
• Career Advice – Insights from leaders who have successfully pivoted across industries and roles

This episode is for marketers at every level – managers looking to upskill, directors seeking alignment strategies, and VPs leading cross-functional growth. Expect real talk, practical examples, and insight you can use immediately.

Register here

Speaker Information:

Brian Donnelly, Chief Commercial Officer, Myriad Genetics
Brian Donnelly is the Chief Commercial Officer at Myriad Genetics, where he oversees global commercial strategy and execution across all business units, including marketing, sales, product management, business development, and customer experience. Donnelly brings over 20 years of leadership experience across diagnostics, genomics, and consumer health, with prior roles at Ancestry, Amazon, Illumina, and GlaxoSmithKline. Recognized by Forbes as one of the Top 50 Most Entrepreneurial CMOs in 2025, Donnelly serves on corporate and advisory boards and holds an MBA and J.D. from Rutgers University.

Michelle Barbeau, Chief Revenue Officer, eHealth
Michelle Barbeau has served as the Chief Revenue Officer at eHealth, a leading online private health insurance marketplace since January 2024. Barbeau has developed consumer-centric strategies that enhance brand visibility, accelerate customer acquisition, and drive loyalty through integrated e-commerce and telephonic experiences.

Barbeau joined eHealth in September 2022 as Chief Marketing Officer where she led omni-channel marketing and launched eHealth’s first brand campaign, which played a key role in helping eHealth return to profitable growth on an adjusted EBITDA basis. Barbeau’s leadership earned eHealth the 2024 Healthcare Marketing Impact Award for Integrated Campaign of the Year from Modern Healthcare and Ad Age.

With 25 years of experience, Barbeau’s career spans leadership roles at AbleTo, a virtual behavioral health provider and subsidiary of Optum Ventures, UnitedHealthcare, and General Mills, where she drove transformation and operational excellence. Barbeau built AbleTo’s marketing function, transformed teams at UnitedHealthcare, and led iconic brands like Yoplait, Pillsbury, and Betty Crocker at General Mills.