Topic: Brand Purpose Meets Precision: How Samsung and Rothy’s are Redefining Modern Marketing
What happens when two powerhouse CMOs come together to compare notes on brand building and engagement in today’s rapidly evolving landscape? You get a dynamic look at how purpose, data, and personalization are shaping the next era of marketing. Join Allison Stransky (CMO, Samsung Electronics America) and Jamie Gersch (CMO, Rothy’s) in conversation with Kathy Hollenhorst, Chief Community Officer of Marketers That Matter, live on Zoom for a 45-minute event on Thursday, May 29th at 12:30pm – 1:15pm PT | 3:30pm – 4:15pm ET.
Together, they’ll explore how they’re building emotionally resonant, purpose-driven brands—while simultaneously using data, channel integration and personalization to deepen engagement and scale relevance. If you’re a mid-career marketer looking to modernize your approach and lead through transformation, this is a conversation you won’t want to miss.
What You’ll Learn:
Designed for all levels of marketers, Visionaries episodes deliver fresh perspectives, tactical insights, and leadership takeaways that go far beyond the basics.
Allison Stransky, CMO of Samsung Electronics America
Allison Stransky is a seasoned marketing executive with experience at global companies including Samsung, Google, L’Oreal, Unilever and Johnson & Johnson. Allison is currently the Chief Marketing Officer at Samsung Electronics America where her team is responsible for the Samsung mega-brand marketing strategy and driving initiatives like the vision for the connected home and sustainability mission.
Allison serves on the Board of Trustees for Helen Keller Services, a national nonprofit dedicated to improving the lives of blind and deaf individuals. She holds a master’s degree from the Fashion Institute of Technology and a bachelor’s degree from Bucknell University.
Jamie Gersch CMO of Rothy’s
As the Chief Marketing Officer at Rothy’s, Jamie Gersch oversees global brand marketing and eCommerce strategies to expand Rothy’s community of millions of loyal customers. Joining Rothy’s in December 2022, Jamie is renowned for crafting purpose-driven campaigns that enhance brand equity and relevance, aligned with Rothy’s vision to create a more sustainable and stylish future.
Before joining Rothy’s, Jamie led Old Navy’s global marketing team, fostering brand love through a democratic approach to style for the entire family. Personally dedicated to ensuring all marketing elements reflect the brand’s true essence and emotionally resonate with consumers, Jamie is a recognized industry leader, named as one of the top 50 CMOs by Forbes CMO Next.
She graduated Cum Laude from Colgate University with a BA in Sociology. Jamie serves on the board of Boys & Girls Clubs of America and Ometria, a retail technology company. She resides in Marin County with her husband Jordan and their three children: Sam, Noah, and Abby.
