visionaries David Rich and Scott Morris

MTM Visionaries: DTN & Sprout Social

Live on Monday, October 26, 2026 at 11:15 PT | 1:15 CT | 2:15 ET

David Rich, Chief Marketing Officer, DTN
Scott Morris, Chief Marketing Officer, Sprout Social

Make the Choice: The New Growth Playbook for Marketers

Join David Rich, CMO of DTN, and Scott Morris, CMO of Sprout Social, for a dynamic conversation with Kathy Hollenhorst, Chief Community Officer of Marketers That Matter®.

As AI reshapes how marketing gets done, marketers face a bigger challenge than simply adopting new technology: where do you place your bets—and what do you choose not to do? David and Scott will share how they are navigating transformation while still delivering growth, from rethinking go-to-market models and launching new products to sharpening positioning, aligning teams and putting AI to work against real business priorities.

Drawing on experience across global enterprises, high-growth technology companies and iconic consumer brands, they’ll explore how marketing leaders can make smarter strategic choices, create differentiation in increasingly crowded markets and build a growth engine designed for what comes next.

Why Attend?

You’ll walk away with ideas on:

  • Making AI Matter to the Business – How to move beyond experimentation and put AI to work against the business problems, workflows and growth opportunities where it can create meaningful value.
  • Transforming the Growth Engine While You’re Running It – Lessons from repositioning brands, rebuilding go-to-market models and launching new products—all while continuing to deliver against today’s business expectations.
  • Making the Choices That Create Growth – How CMOs can determine where to focus, what to stop doing and where brand, positioning and differentiation fit when markets, customer expectations and technology are changing quickly.
  • How to Future-Proof Yourself – What skills and competencies are expected in this AI-driven marketing landscape, and how to ‘upskill’ yourself for future success.
  • Lessons from the Top – David and Scott give advice on navigating change based on key pivots they made and what they learned.

This conversation is for marketers across both B2B and B2C organizations who are thinking about the future of brand building and how AI is transforming how marketing work gets done. Expect candid perspectives, practical insights, and actionable ideas you can put to work immediately.

Register here

David Rich, CMO of DTN

As Chief Marketing Officer, David Rich leads DTN’s global marketing strategy and organization, connecting the company’s solutions with customers across agriculture, energy, and other weather-sensitive industries. Partnering closely with product, sales, and customer success, he shapes go-to-market strategies rooted in DTN’s innovation and its customers’ real-world challenges.

A marketing veteran with more than 30 years of experience, David has driven growth across multiple business stages, sales models, and categories. His career includes marketing leadership roles at Adobe, Yahoo!, Disney and Pepsi, as well as high-growth startups in the U.S. and Europe—where he built strategies that accelerated impact and forged enduring customer relationships.

David holds dual bachelor’s degrees in economics and art, and an MBA from Duke University. He is also committed to developing the next generation of leaders as an MBA Student Mentor for Duke’s Fuqua School of Business, where he previously served on the Alumni Board.

Scott Morris, CMO of Sprout Social

Scott Morris is a senior marketing executive with extensive B2B and B2C experience leading strategic marketing and communication initiatives globally to help businesses scale. He is currently the Chief Marketing Officer at Sprout Social, where he leads the entire global marketing and communications team.

Prior to Sprout, Scott spent more than five years at Zendesk, most recently as Acting Chief Marketing Officer, where he led the company’s 400-person global marketing and communications team. Prior to Zendesk, Scott spent 12 years at Adobe, where he led product marketing for Creative Cloud. Before Adobe, Scott held various marketing leadership roles at Macromedia and Fortune Brands.

Scott holds a B.A. from Lafayette College and studied at the University of Paris – Sorbonne. He splits his time between San Francisco and Sonoma County, CA.