There is a unique subset within the marketing community who are published authors, taking it upon themselves to compact their insights, expertise, passions, and lessons learned into a book. Consider this article your digital library, dedicated solely to books written by a diverse group of published marketing leaders in the community—mostly on the topic of marketing, culture, and leadership, but that’s certainly not all. Continue reading or bookmark this page as your go-to list for what to read next.
Books to Step up Your Marketing Game
Chew With Your Mind Open: Advertising Survival Guide Pt 1
By Cameron Day, Chief Creative Mentor
Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
By Geoffrey Colon, Sr. Director, Digital Marketing at Dell Technologies
Follow the Feeling: Brand Building in a Noisy World
By Kai D. Wright, Brand Builder and Advisor at Wiley, Lecturer at Columbia University
High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective
By Purna Virji, Principal Consultant, Content Solutions
Moving Your Brand Out Of The Friend Zone: A Modern-day Guide To Strengthening Your Brand’s Value Equation
By Doug Zarkin, Chief Brand Officer, Good Feet Worldwide
No Bullsh*t Strategy: A Founder’s Guide to Gaining Competitive Advantage with a Strategy That Actually Works
By Alex M H Smith, Founder of Basic Arts and Marketing Strategist
Obsessed: Building a Brand People Love from Day One
By Emily Heyward, Co-Founder and Chief Brand Officer, Red Antler
Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers
By Raja Rajamannar, Chief Marketing and Communications Officer and President, Healthcare Business, Mastercard
Responsible Marketing: How to Create an Authentic and Inclusive Marketing Strategy Available Now for Preorder!
By Lola Bakare, CMO Advisor, Inclusive Marketing Strategist
By Amanda Slavin, Founder and CEO of CatalystU and LearningFREQUENCY
Books on Leadership
Applied Empathy: The New Language Of Leadership
By Michael Ventura, Advisor, Author, Entrepreneur, and Keynote Speaker
Net Positive: How Courageous Companies Thrive by Giving More Than They Take
By Paul Polman, Former CEO of Unilever
Reimagine Inclusion: Debunking 13 Myths To Transform Your Workplace
By Mita Mallick, Head of Inclusion, Equity and Impact, Carta
Rethink Everything: The Courage to Lead Differently
By Kristi Turner, Strategic Advisor, CMO at Bay FC, and Executive Consultant
Stop, Ask, Explore: Learn to Navigate Change in Times of Uncertainty
By Joan P. Ball, PhD, Professor of Marketing
Books on Work Culture
Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy Available now for preorder!
By Anastasia Karklina Gabriel, Global Insights, Cultural Intelligence & Brand Strategy, Reddit, Inc.
For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be
By Marcus Collins, Professor of Marketing, Chief Strategy Officer, and Forbes Contributor
Plantation Theory: The Black Professional’s Struggle Between Freedom and Security
By John Graham Jr., VP, Employer Brand, Diversity & Culture at Shaker Recruitment Marketing
Books for Personal Improvement/Self-Help
Beyond Brand: Master Your Power, Joy, and Media To Live Your Legacy
By Joy Donnell, Consulting Strategist, Content and Community at IF/THEN, and Co-Founder of Center for Intersectional Media
No Hard Feelings: The Secret Power of Embracing Emotions at Work
By Liz Fosslien, Head of Storytelling, Atlassian, and Mollie West Duffy, Head of Learning and Development, Lattice
Professional Troublemaker: The Fear-Fighter Manual
By Luvvie Ajayi Jones, CEO and Chief Creative Officer, Awe Luv Media
Treading in Toxicity: How to Stay Afloat in a Toxic Work Environment
By Sialoren Spaulding, Director of Marketing & Advertising, Farmers Insurance
Books For Fun
The Scratch & Sniff Book of Weed
By Seth Matlins, Managing Director, Forbes CMO Network, and Eve Epstein, SVP of Content and Brand, World of Good Brands
Books for Kids
1,2,3, NYC With Boba Bear 一，二，三，八宝熊去纽约玩
By Ran Wei Baker, Global Director, DTC Commercial & Go-To-Market Strategy
By Jodie Antypas, former VP, Consumer Marketing, Electronic Arts
By Natalie Bolden, Co-Founder at Kismet Group LLC, Brand Strategist
Slumberkins Hammerhead, Mad’s Not Bad: An Introduction to Conflict Resolution
By Callie Christensen, Co-Founder and Chief Brand Officer, and Kelly Oriard, Co-Founder and Chief Therapeutic Officer, Slumberkins
What in the World is Ezra’s Art?
By Eric Toda, Director, Social Marketing and Managing Director of Meta Prosper, and Shay Fan, Meta Prosper Program Lead
Thank you to those in the community who helped contribute to this list:
- Heide Palermo, Community and Insights Lead, Marketers That Matter
- Lisa Carnegis, Sr. Manager of Insights, Marketers That Matter
- Lola Bakare, CMO Advisor, Inclusive Marketing Strategist
- Amanda Slavin, Founder and CEO of CatalystU and LearningFREQUENCY
- David Teicher, Chief Content & Community Officer, Brand Innovators
- Luz Corona, MPS, Community Editor, Adweek
- Linda Janssen, Strategic Marketing Consultant, Aspiralux Ventures
- Jeff Zimm, Executive Creative Director
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