Marketers that Matter Awards
Be recognized for your team’s marketing innovation,
apply now for the Marketers That Matter® Awards.
Final Deadline: February 15, 2018.
Rick Welts, President Golden State Warriors
Chip Bowers, CMO Golden State Warriors
YouTube hosts the MTM Summit featuring marketing
leaders candidly sharing their journeys and learnings.
CEO Perspectives on Marketing:
Bracken Darrell, CEO of Logitech
Christa Quarles, CEO of OpenTable
Sonia Syngal, CEO of Old Navy
How Leaders Can Keep Their Cool in a Crisis
The word crisis suggests something that happens infrequently. But these days, crises have become a regular state of affairs. Brands that you’d think would be fairly immune to scandal have found themselves embroiled in controversy. And those that deal with public relations challenges regularly have still been caught off guard by a customer insurgency. Some crises disappear quickly and others never seem to go away.