Want to find out where your brand ranks in cultivating fans, not just consumers? Take this fun quiz inspired by a Visionaries Podcast conversation featuring Danielle Lee, at Warner Music Group & Kelley Walton at Amazon Music around building fandom. Note: Your answers on this quiz will not be shared or used for any other purpose except that you confirm your subscription to our MTM newsletter if you aren’t already a happy subscriber! You can opt-out anytime Name Email My brand regularly engages in two-way dialog with its audience. strongly disagree disagree neutral agree strongly agree My brand collaborates with other brands that its core audience cares about strongly disagree disagree neutral agree strongly agree My brand is willing to have a POV on topics/issues its audience cares about strongly disagree disagree neutral agree strongly agree My team regularly seeks outside-in inspiration. (ie. Other cultures, industries, brands) strongly disagree disagree neutral agree strongly agree My brand’s content and public-facing persona is authentic. strongly disagree disagree neutral agree strongly agree My brand’s content and public-facing persona is transparent. strongly disagree disagree neutral agree strongly agree My brand’s content and public-facing persona is relatable. strongly disagree disagree neutral agree strongly agree Time is Up! Time's up