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Find out if You’re Growing Consumers or Fandom for Your Brand

April 13, 2023

 

Want to find out where your brand  ranks in cultivating fans, not just consumers? Take this fun quiz inspired by a Visionaries Podcast conversation featuring Danielle Lee, at Warner Music Group & Kelley Walton at Amazon Music around building fandom.

Note: Your answers on this quiz will not be shared or used for any other purpose except that you confirm your subscription to our MTM newsletter if you aren’t already a happy subscriber! You can opt-out anytime

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My brand regularly engages in two-way dialog with its audience.

My brand collaborates with other brands that its core audience cares about

My brand is willing to have a POV on topics/issues its audience cares about

My team regularly seeks outside-in inspiration. (ie. Other cultures, industries, brands)

My brand’s content and public-facing persona is authentic.

My brand’s content and public-facing persona is transparent.

My brand’s content and public-facing persona is relatable.

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