Kexin Chen serves as the VP of Marketing at Harvey, the domain-specific AI transforming legal and professional services. She leads product marketing and demand generation, guiding how the company tells its story as it scales and expands its go-to-market strategy.
Her career spans both hyper-growth startups and global enterprise: she previously led Global Executive Marketing at Salesforce, shaping C-suite narrative through customer advocacy, and was an early marketing hire at NextRoll, where she helped grow the business from $50M to $300M+. Across roles, Chen has been committed to demystifying AI and showcasing the tangible value it delivers to customers.
Named to our Marketers to Watch list in partnership with The Wall Street Journal, Chen shared insights on how AI is reshaping GTM strategy, customer storytelling, and the future of product-led marketing.
What book or podcast do you recommend to marketing leaders?
Going from enterprise back to startup nation, I’ve enjoyed listening to the podcast MKT1 by Emily Kramer. I gravitate towards data, so also recommend The Art and Science of Digital Marketing and Advertising by Alex Schultz.
How are you and your team currently using AI?
AI is embedded in how we operate, not just what we market. We use Harvey to help accelerate market and customer intelligence and research, content development, and personalize our storytelling at scale. It augments our lean marketing team and frees us up to focus on strategy, creativity, and crisper execution.
One of my favorite use cases is that we have our customer stories and our top use cases uploaded in Harvey’s Vault product. When we need to surface common use cases by practice area or find a customer we can feature with the correct rights and approvals, Harvey makes it easy to extract this info in minutes and draft pieces based on our needs.
What’s a prediction you have for marketing over the next few years?
Marketing will shift from storytelling about technology to storytelling through technology. With AI, we can now deliver hyper-personalized, context-aware messages that adapt to each individual. Interactions themselves become the marketing.
For example, Harvey’s Assistant normally answers questions, drafts documents, and helps our customers work faster. Recently, we redesigned it so that it could surface relevant marketing and support materials to make them more successful in using our platform. Now it’s tuned on our latest videos and articles so that a customer no longer needs to search across the web or our support center because they can directly ask. One of our common questions is “what features are coming next?” and now we can instantly surface the newest roadmap content. The learning experience becomes organic, embedded in the product, and essentially markets itself.
What’s the most innovative or exciting project you’ve worked on recently?
Leading our Work Without Boundaries campaign at Harvey has been a highlight. It shows how AI can be integrated into lawyers’ existing workflows as an amplifier of their judgment and creativity. The campaign spanned narrative design, product storytelling, and thought leadership, and it became a blueprint for communicating how Harvey transforms the way lawyers work.
What’s the most pressing business challenge you’ve faced in the last year and what have you done to solve it?
Balancing velocity with clarity. In high-growth companies, there’s constant pressure to move fast, but speed without alignment creates noise. My focus has been on building scalable marketing systems that keep creativity alive while enforcing rigor: clear milestones, defined SLAs, and shared success metrics across GTM, product, and brand. This has helped us move faster and smarter.
What leadership muscle is most important for marketers to exercise?
Adaptability. The only constant is change, and marketing is evolving faster than ever. What worked six months ago might already feel dated. The best leaders stay grounded in first principles and can flex easily out of the tried-and-true playbooks. That means listening to customers deeply, iterating constantly, and empowering teams to experiment fast and scale.
What’s the most game-changing piece of career advice you’ve ever received?
Don’t read the news, make the news.
What gives you energy and inspiration outside of work?
My family. Nothing makes me happier than singing “Golden” at the top of my lungs with my daughters.
Marketers to Watch is a recognition series to spotlight highly innovative and forward-thinking marketing leaders in the community. If you have someone you’d like to nominate for the series, apply here.
