Natasha leads Intuit Credit Karma’s marketing strategies and initiatives. In her role, Natasha oversees all aspects of the Credit Karma marketing organization, including brand and creative strategy, martech, advertising campaigns, comms, social and events, and member acquisition and retention, across various priority marketing channels and verticals, including TurboTax and Credit Karma Money.
Natasha is a growth architect, integrating brand strategy with business initiatives to deliver a profitable impact. Before joining Credit Karma, she was the CMO at Flexible Finance, a company giving renters the flexibility to pay rent on their own schedules. Before that, she led marketing efforts for small businesses as Director, Head of Marketing, SMB at Meta, served as Head of Marketing for Amazon Prime, where she created the brand strategy for Amazon Prime, set up the marketing function, and drove double-digit Prime member growth including multiple Prime Days. Natasha also spent over a decade at Nestle leading the marketing function for the Confections business.
With nearly two decades of brand and marketing experience, Natasha has a proven track record of leveraging data, consumer insights and branding expertise to evolve brands and increase their bottom line.
