Katie Keil is the Chief Marketing Officer at Peet’s Coffee, where she oversees brand strategy, creative, DTC, innovation, digital marketing, and retail and CPG campaigns across the business. With a career built at the intersection of legacy brands and digital-first disruptors, Katie brings a sharp understanding of today’s consumer and how to reach them—whether that’s in a grocery aisle or on their For You Page.
Prior to joining Peet’s, Katie served as CMO at MyFitnessPal, where she led a full-scale marketing transformation that helped increase revenue and re-energize the brand. She’s also held senior roles at Madison Reed, Burt’s Bees, and The Clorox Company, driving innovation and growth across highly competitive consumer categories. With over 20 years of experience in fast-paced, high-growth environments, Katie is known for building high-performing teams and pushing creative boundaries. She’s passionate about brand purpose and obsessed with consumer behavior.
