Julia Chen Davidson is the Global Head of Marketing for Lingo, Abbott’s groundbreaking, direct-to-consumer biowearables division. She is responsible for setting the go-to-market strategy and building the brand for Lingo, overseeing a global marketing team across product marketing, brand, growth, creative, operations, and research & insights. Julia joined Abbott from Google, where she most recently served as the Global Head of Brand and Integrated Marketing for Google Shopping, and was also part of the executive leadership team that launched Google’s voice-enabled hardware portfolio. Julia has a background in management consulting and worked with Fortune 500 companies on new product launches and business model transformation. Her work has driven both market leadership and new revenue streams and has also been recognized by creative awards from Clio, D&AD, and Webby. She holds an MBA from the Wharton School at the University of Pennsylvania and a BA from Harvard.
