Jenny Hofeditz serves as Senior Vice President of Marketing, Public Relations, and Brand Strategy at Dairy Farmers of America (DFA), a global dairy cooperative owned by 9,500 family farmers across the United States and 19,000 employees worldwide.
In her role, she oversees strategy and execution for business-to-business marketing, as well as all integrated and digital marketing, public relations, social media, and events and experiences at DFA. She brings audience-specific thinking to support the Cooperative’s mission, vision, and values, while driving awareness of and preference for DFA and its portfolio of products and businesses. Prior to joining DFA in 2020, Jenny spent over 20 years in leadership roles across marketing, social media, and public relations at Hallmark Cards and agencies across Kansas City.
She holds a Bachelor of Science in Marketing and International Business and Human Resources from Kansas State University and serves on the marketing committee for Synergy Services, as well as the University of Missouri-Kansas City marketing advisory board.
