Emma Medina, SVP of Marketing for Cincoro Tequila, brings over 25 years of expertise in the beverage industry, with a proven track record of transforming brands and driving growth through strategic vision. Having led global marketing efforts for luxury brands like Clase Azul Spirits and Rémy Martin Cognac, Emma is known for her ability to uncover brand truths and connect deeply with consumers through cultural relevance. Her leadership in building marketing campaigns and innovative brand experiences highlights her belief that true impact lies in creating meaningful, relevant connections that resonate with consumers on a deeper level.
Born and raised in New York to Colombian immigrant parents, Emma’s personal and professional journey exemplifies her understanding of the importance of culture and lifestyle in making brands truly relevant. Emma balances her professional accomplishments with her love for family, cooking, travel, Latin music, and the beach.
