Doug Martin is the chief marketing officer at General Mills, where he leads the company’s global marketing strategy with a focus on building iconic brands through remarkable consumer experiences. In today’s dynamic and rapidly evolving marketplace, Martin is committed to strengthening General Mills’ legacy of bold brand building through distinct and enduring brand foundations, culturally-resonant creative ideas and world-class marketing talent.
Martin believes marketers have the opportunity to enrich lives and create growth by continuously asking: “How can we make someone’s day better today?” He is known for fostering a culture of collaboration, empowering teams and embracing calculated risks to unlock new opportunities — ensuring that General Mills remains at the forefront of marketing excellence, driven by the best brand builders in the industry.
Under Martin’s leadership, General Mills is transforming its marketing organization. Through the integration of Consumer & Market Insights and Brand Experience functions, he is deepening consumer understanding and driving brand innovation. Martin has also led the advancement of the company’s data-driven marketing capabilities, including AI-enabled tools to build consumer relationships and improve the effectiveness of our marketing mix and messaging. He also leads the enterprise implementation of General Mills’ Remarkable Experiences Framework, equipping teams with the tools and data needed to make smarter, insight-driven brand building decisions.
Since joining General Mills in 2006, Martin has held key leadership roles across the company’s snacks, cereal and dairy businesses, where he launched winning innovation including Nature Valley Protein and Oui by Yoplait. Most recently, he served as General Mills’ chief brand and disruptive growth officer, where he was responsible for the company’s brand building strategy as well as its corporate venture capabilities. Prior to this, he served as president of the North America Dairy operating unit, overseeing brands like Yoplait and Liberté. Before his time at General Mills, Martin held leadership roles at Lord & Taylor, Salvatore Ferragamo and Gap, Inc.
Martin holds a bachelor of science in economics from the Wharton School of the University of Pennsylvania and a master of business administration from the UCLA Anderson School of Management.
