Dana Marineau is an award-winning marketing executive with over 20 years of experience transforming brands and building high-performing teams. As a brand expert and full-funnel CMO, she combines creative vision with analytics to deliver results.
As Chief Marketing Officer for North America at Canva, Dana leads the effort to establish Canva as the defining AI visual communication platform for everyone from individual creators and students to small businesses and enterprise teams. Overseeing brand, creative, social, and performance functions across a diverse organization of marketers, she is driving user growth and product adoption while building Canva into a household name through breakthrough, culturally resonant campaigns. At its core, the role is about democratizing creativity at scale.
Before Canva, Dana served as Chief Marketing Officer at Rakuten, where she revolutionized the brand and increased awareness by 42%, rebuilding the marketing infrastructure from the ground up into a 130-person organization spanning Growth Performance, Brand Strategy, Creative, and Sports Marketing. She championed two award-winning Super Bowl campaigns that delivered a 10% lift in buyers year-over-year, negotiated the company’s renewal with the Golden State Warriors, and secured Founding Partner status for the Golden State Valkyries, the Bay Area’s first WNBA team.
Before Rakuten, Dana served as VP of Brand, Creative, and Communications at Credit Karma, where she transformed the brand from a credit score company into a comprehensive financial wellness resource and gateway to savings, tax filing, loans, and credit cards. Her leadership was instrumental during Credit Karma’s $8B acquisition by Intuit in 2020, during which she led brand strategy and PR efforts.
Dana developed her foundational skills at Electronic Arts, where she rode the wave of video game evolution from discs to downloads and social gaming. As a proven “brand fixer,” she championed EA’s Madden franchise, winning over younger consumers, increasing revenue by 20%, adding 2 million users, and securing 15 industry awards.
Throughout her career, Dana has established herself as a talented spokesperson and the public face of major brands. She creates positive work environments where creativity thrives, empowering teams to develop innovative marketing campaigns that resonate with consumers and deliver exceptional results.
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