Dana Marineau is chief marketing officer at Rakuten where she is responsible for elevating the brand and evolving Rakuten into a first stop shopping destination. Dana oversees teams driving brand, creative, member growth, public relations, marketing analytics, and strategic partnerships.
Upon joining Rakuten in 2020, Dana built an in-house marketing team that independently produced and executed the company’s inaugural Super Bowl ad campaign, “High Stakes” featuring Hannah Waddingham, and subsequent Super Bowl spot, “Not So Clueless” starring Alicia Silverstone. Each integrated broadcast and digital campaign garnered tens of millions of views, as well as critical acclaim from both business and advertising media, which significantly grew brand awareness, site visits, new member sign-ups, and first-time sales. Additionally, Dana’s achieved high-profile milestones through partnerships with New York Fashion Week, Black In Fashion Council, Live Nation, and the Golden State Warriors as well as prominent figures such as Christian Siriano, Kate Hudson, Gwyneth Paltrow, Khloe Kardashian, and NBA star Stephen Curry.
Dana’s leadership, expertise, and accomplishments have been recognized by Forbes Entrepreneurial CMO 50, Insider’s Most Innovative CMOs, and Campaign’s CMO 50. Dana’s passion for a positive work culture, as well as creating innovative and inspirational marketing campaigns, has led to numerous team honors throughout her career, including 11 Cannes Lions, 13 Effies, and 11 Clios.
