Ada Agrait is the Global Chief Marketing Officer at SAP. In this pivotal role, Ada spearheads SAP’s global marketing strategy, driving innovation and excellence across all marketing functions. She is responsible for orchestrating cohesive and impactful full-funnel marketing initiatives in every region worldwide. Ada and her team ensure that SAP’s marketing strategies are not only aligned with business objectives but also significantly contribute to the company’s sales growth and market leadership.
Ada’s leadership extends to overseeing field marketing, digital marketing, events, partner marketing, adoption, sponsorships, and branding, driving consistent and compelling messaging across all channels. She leverages advanced marketing technologies to enhance customer experiences and optimize engagement.
Ada champions a data-driven culture, working closely with sales teams to make sure SAP’s marketing strategies align with business objectives and drive impactful results. Her visionary approach and strategic acumen make her an invaluable asset to SAP’s executive team. She also holds the distinction of being one of the first Latina CMOs of a Fortune 500 company.
Ada joined SAP in 2022, bringing with her more than 18 years of experience from Microsoft Corporation, to help transform the marketing organization. Her deep and progressive experience with Microsoft made her the ideal candidate to modernize marketing at SAP.
While at Microsoft, Ada helped envision a new digital-first marketing approach by leveraging technology and centralizing key functions into a Global Demand Center, and most recently served as Vice President of Commercial Marketing, where she led integrated marketing efforts spanning brand, digital marketing, acquisition, social, and events for Microsoft’s commercial portfolio. She also led marketing in senior leadership roles for Microsoft in the Bing, M365, Power Platform, and Azure business units. Prior to that, she was with Ernst & Young and led digital marketing and PR at agencies in New York City.
A dynamic and accomplished marketing executive, Ada is known for her authentic and charismatic leadership style and proven track record in building and guiding high-performing teams through change. Passionate about empowering diverse communities and women in the workplace, she serves as Board President of Dress for Success Seattle, a nonprofit dedicated to helping women achieve economic independence.
Originally from San Juan, Puerto Rico, Ada is fluent in Spanish and English. She holds a bachelor’s degree from Syracuse University and an MBA in marketing and finance from Fordham Graduate School of Business. In 2024, Ada was recognized by Syracuse University for her civic and career accomplishments. Ada lives in Kirkland, Washington, U.S., with her husband and daughter.
