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At the Silocon Valley Forum held at Intuit headquarters, marketing executives gathered for an urgent discussion around “The Impact of Brand Identity.”

The leaders who led the discussion were:

  • Stephen Root, VP Intuit Brand Marketing, Intuit
  • Ricky Engelberg, CMO, Vista
  • Laura Jones, CMO

In this energizing conversation (which you can also catch on the Visionaries podcast), they discuss how brands know when it’s time to update your brand identity, what constitutes the business case, where to start, and how to measure success.