MTM Forum, The Great Marketing Reset: Building Brands and Teams That Win in an AI-First World
Hosted by Twilio in San Francisco, CA on April 23, 2026 (virtual participation is also available)
Location
Twilio HQ, San Francisco
Overview:
Join Marketers That Matter for an in-depth, candid conversation with Chris Koehler, CMO at Twilio, alongside fellow CMOs navigating one of the most disruptive moments modern marketing has faced.
As AI reshapes how work gets done—and how brands are discovered—marketing leaders are rethinking everything: team structure, talent strategy, career paths, and where brand truly creates advantage. This Forum will explore how CMOs are rebuilding both brands and marketing organizations to win in an AI-first world—while still delivering results today.
Designed for senior marketers and their leadership teams, this session blends strategic perspective with practical takeaways you can apply immediately.
During this Forum, you’ll hear about:
- Why brand is the advantage when AI levels the field
As content becomes cheap and abundant, how leading CMOs are investing in brand, partnerships, and experience—not just demand—and how teams can measure and defend that investment. - How marketing organizations are being redesigned right now
The shift from functional silos to workflow-led teams, what’s changing about roles, skills, and handoffs, and how managers can rewire execution without waiting for a full reorg. - New roles, new talent bets, and new career paths
The rise of GTM engineers, AI-enabled creators, and end-to-end campaign owners—and how leaders are enabling horizontal growth and future-ready skills across their teams. - Lessons from the top: career pivots and leadership decisions
Real stories from CMOs on the moves they made, why they made them, and what they learned navigating change, uncertainty, and transformation.
Speakers:
- Wendy Bergh, CMO, Rakuten
- Colin Fleming, EVP and CMO, ServiceNow
- Suzanne Philion, CMO, Waymo
- Chris Koehler, CMO, Twilio
- Kathy Hollenhorst, Chief Community Officer, Marketers That Matter (Moderator)
Agenda:
- 2:00 – 2:30 – Arrivals/Networking
- 2:30 – 3:45 – Panel discussion
- 3:45 – 4:15 – Breakouts
- 4:15 – 4:30 – Wrap Up/Final Thoughts
- 4:30 – 5:30 – Social Hour
