MTM Forum: Marketing in Uncertain Times: Driving Growth, Brand, and Connection in a Disruptive Environment
Hosted by Mall of America on Sept 30, 2026 (virtual participation also available)
Location
Mall of America, Minneapolis
Overview
Join Marketers That Matter for an in-depth, candid conversation with Jill Renslow, Chief Business Development & Marketing Officer at Mall of America, alongside other senior marketing leaders as they navigate one of the most complex and rapidly evolving environments our industry has faced.
Today’s leaders are being asked to do more than drive demand — they’re responsible for helping organizations stay close to customers, adapt with agility, and build meaningful, lasting connections.
This Forum will explore how marketing leaders are balancing short-term performance with long-term brand, navigating disruption with clarity, and leading teams through constant change while continuing to deliver measurable impact.
Designed for senior marketers and their leadership teams, this session blends strategic perspective with practical takeaways you can apply immediately.
During this Forum, you’ll hear about:
The role of marketing in times of disruption
How leading organizations are leaning into marketing as a driver of stability, growth, and customer insight.
Connecting digital journeys to real-world experience
As customer expectations evolve, how brands are bridging digital and physical touchpoints to create more cohesive, human-centered experiences.
Innovation with purpose
How teams are prioritizing the right bets by cutting through the noise to focus on innovation that truly drives business value and customer connection.
Leading marketing teams through complexity and change
What it takes to guide teams through ambiguity, shifting priorities, and new ways of working while maintaining momentum and morale.
Lessons from the top: career pivots and leadership decisions
Real-world perspectives from senior leaders on navigating change, making pivotal decisions, and evolving as a marketing leader.
Speakers:
- Jill Renslow, Chief Business Development & CMO, Mall of America
- Lynn Farmer, Chief Audience and Engagement Officer, Minneapolis Institute of Art
- Michelle Barbeau, Chief Revenue Officer, eHealth
Agenda:
1:30 – 2:00: Arrivals/Networking
2:00 – 3:30: Panel discussion
3:30 – 4:15: Breakouts
4:15 – 4:30: Wrap Up/Final Thoughts
4:30 – 5:30: Social Hour
