Hosted by Cargill in Wayzata, MN on September 24th, 2025 (virtual participation is also available)
Location
Cargill Headquarters
15407 McGinty Rd W, Wayzata, MN 55391
Overview
As marketing continues to evolve, mid-career and executive-level professionals face new challenges in driving revenue, differentiating a brand and engaging customers. At this MTM Forum, you’ll gain actionable insights for driving marketing innovation (particularly for B2B companies) and hear about creative ways to build stronger customer relationships across all industries.
Topics to be discussed include:
- Marketing Innovations & Best Practices for B2B Marketers (That All Marketers Should Know)
How B2B companies (but really all companies) are building brands and engaging customers in innovative and impactful new ways.
- Using Digital to Drive Customer-Centric Marketing
How to leverage all things digital to get to market faster, shorten sales cycles and enhance the effectiveness of all customer touch points. Plus, how to creatively build relationships through personalized experiences and compelling content.
- The Role of AI and Automation in Enabling Next-Gen Marketing Impact
Hear about specific use cases that most effectively leverage AI/GenAI to better understand and connect with customers in an increasingly noisy marketplace.
- The Modern Marketer: What Today’s Marketing Executives Look for in Their Teams
Learn the essential skills, experience, and mindset that modern CMOs are seeking for their modern marketing teams.
- Lessons from the Top: Career Pivots & Leadership Insights
Hear firsthand stories on the most significant career pivots from these executive leaders – what they did, why and what they learned.
Speakers:
- Jennifer Patel, VP Marketing & Communications, Cargill
- Dave Schneider, CMO, Redwing Shoes
- Heather Teskey, VP of Marketing, Andersen Windows
- Margaret Murphy, Founder/CEO, Bold Orange
- Maria Hokanson, EVP Marketing, Dairy Queen
- Kathy Hollenhorst, Moderator & Chief Community Officer, Marketers That Matter
Agenda:
- 1:30 – 2:00 – Arrivals/Networking
- 2:00 – 3:30 – Panel discussion
- 3:30 – 4:10 – Breakouts
- 4:10 – 4:30 – Wrap Up/Final Thoughts
- 4:30 – 5:30 – Social Hour
Register here
