MTM Forum at Intuit

MTM Forum, From Experimentation to Impact: How AI Is Rewiring Marketing, Products, and Business Models

Hosted by Intuit in Mountain View, CA on November 6th, 2025 (virtual participation is also available)

Location

Intuit HQ | Building 22 | 2601 Garcia Ave, Mountain View, CA 94043

Forum Overview:

AI is no longer a “future state” — effectively using AI and technology is a competitive advantage being leveraged by leading businesses to transform marketing strategies, reinvent products, and create smarter customer experiences.

At this exclusive MTM Forum hosted by Intuit, you’ll learn how CMOs are already turning AI pilots into measurable business impact to drive growth and improved productivity.

Moderated by Kathy Hollenhorst from Marketers That Matter®, this dynamic panel will feature our host Tamara Thompson, VP of Brand at Intuit, Lindsey Irvine, CMO at Square, Jessica Jenson, Chief Marketing & Strategy Officer at LinkedIn, and Emma Chalwin, CMO at Workday. Together, they’ll break down what’s working, what to avoid, and how to future-proof your team, your career, and your brand in an AI-first world.

What We’ll Cover:

  • The New Age of Marketing – Discussion of how technology and the changing business environment require marketing innovation, nimbleness and a new form of creativity.
  • AI-Driven Product & Service Innovation – Real examples of how brands are embedding AI into their offerings to unlock customer value and differentiation.
  • The Role of AI and Automation in Enabling Next-Gen Marketing Impact – Specific use cases that most effectively leverage AI in today’s campaigns, data insights, personalization and customer connections.
  • Building Future-Ready Teams – The new roles, skills, and cultural shifts every marketing org needs to adopt now.
  • Career Advice from the C-Suite – Firsthand stories of bold career pivots and the lessons that were learned.

Speakers:

  • Tamara Thompson, VP of Brand, Intuit
  • Lindsey Irvine, CMO, Square
  • Jessica Jensen,Chief Marketing & Strategy Officer, LinkedIn
  • Emma Chalwin, CMO, Workday
  • Kathy Hollenhorst, Moderator & Chief Community Officer, Marketers That Matter

Agenda:

  • 2:00 – 2:30 – Arrivals/Networking
  • 2:30 – 3:45 – Panel discussion
  • 3:45 – 4:15 – Breakouts
  • 4:15 – 4:30 – Wrap Up/Final Thoughts
  • 4:30 – 5:30 – Social Hour

Registration is now closed.