Emma Medina, Chief Marketing Officer at Roué, was born and raised in NYC by a resilient, hard-working Colombian immigrant mother. From an early age, she learned that integrity, empathy, and a determined work ethic are the foundation of true leadership. These values have shaped her journey as an executive leader in the CPG industry, where she has consistently built, grown, and revitalized brands that resonate deeply with consumers and drive meaningful business results.
Emma believes that exceptional leadership is rooted in service — empowering teams, inspiring innovation, and uplifting those around her. Guided by the principle to always “leave things better than you found them,” she approaches every challenge with a growth mindset and a relentless pursuit of excellence. Her passion for storytelling enables her to craft compelling brand narratives that not only capture attention but also foster lasting connections and loyalty.
Throughout her career, Emma has served as a brand champion and strategic architect, balancing the voice of the consumer with the company’s mission and vision. Whether leading global or regional marketing initiatives, she focuses on unlocking value creation, building brands, accelerating growth, and delivering breakthrough marketing campaigns that outperform expectations.
As a fully bilingual and bicultural executive, Emma leverages her unique perspective to bridge cultures, build inclusive teams, and connect authentically with diverse audiences. This ability to find common ground and celebrate differences remains a cornerstone of her leadership philosophy.
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