MTM Visionaries: Dynatrace & Dataiku
Live on Zoom: Monday, June 22nd at 10:00 AM PT | Noon CT | 1:00 PM ET
Laura Heisman, Chief Marketing Officer of Dynatrace
Mark Abramowitz, Chief Marketing Officer of Dataiku
The AI Credibility Gap: What CMOs Must Build Beyond the Hype
Join Laura Heisman, CMO of Dynatrace and Mark Abramowitz, CMO of Dataiku for a dynamic conversation with Kathy Hollenhorst, Chief Community Officer of Marketers That Matter®.
Every company today claims to be an AI company, but customers are becoming far more discerning about what’s real versus what’s simply AI messaging. As enterprise organizations race to operationalize AI, CMOs are being challenged to build awareness, organizational readiness and authentic differentiation.
Join Laura and Mark as they share how to move beyond AI hype to improve efficiency and create new value for your organization. Drawing from their experiences of leading a wide array of global enterprise brands, they’ll explore what CMO’s must do beyond the AI hype to drive business growth in increasingly crowded and competitive AI markets.
Why Attend?
You’ll walk away with ideas on:
- Creating AI Credibility To Stand Out in Saturated Markets – How to separate authentic positioning from “AI theater” using an inside-out marketing approach; plus, strategies for building differentiated, iconic brand and products that stand out
- Building Customer Trust & Enterprise Adoption – The value of customer-first thinking; and what enterprise buyers are adopting as AI moves from experimentation to operational reality
- Practical AI Takeaways – Real examples including the use of AI Councils and how they are applying AI today, where they see meaningful impact, and what every marketer should do more of
- AI Skills & Organizational Readiness – Why AI fluency is becoming essential for modern marketers and how leading organizations are enabling teams to adapt
- Lessons from the Top – What Laura and Mark wish they knew earlier and advice on navigating change and furthering your career
This conversation is for marketers across both B2B and B2C organizations who are thinking about the future of brand building, AI transformation changing marketing requirements. Expect candid perspectives, practical insights, and actionable ideas you can put to work immediately.
Register here
Speaker Information:
Laura Heisman, Chief Marketing Officer, Dynatrace
Laura is responsible for Dynatrace’s global marketing organization. With more than three decades of marketing and communications expertise, she plays a pivotal role in creating, optimizing, and personalizing the end-to-end customer experience. Before joining Dynatrace, she worked for iconic technology brands, including Citrix, Github, and most recently, as SVP and CMO at VMware. Laura holds a B.A. in Communications from San Diego State University. As an advocate for women in technology, she has served as a mentor as well as an executive sponsor for women’s employee resource groups.
Mark Abramowitz, Chief Marketing Officer, Dataiku
Mark Abramowitz is Chief Marketing Officer at Dataiku, The Platform for AI Success. In his role, he oversees global brand and demand strategy and is responsible for building awareness of Dataiku as the platform that unifies people, governance, and AI systems to deliver real results at scale.
Mark brings extensive experience scaling enterprise platform businesses. Prior to Dataiku, he served as SVP of Product and Solutions Marketing at ServiceNow, leading product marketing as the company scaled from $6 billion to nearly $11 billion in revenue and spearheaded the launch of Now Assist—the fastest-selling product in ServiceNow history. Before ServiceNow, Mark spent 15 years at Salesforce and 5 years as SVP of Product Marketing for Service Cloud.
