Rema Vasan is the Head of North America Business Marketing at TikTok, where she leads the creation of innovative marketing solutions designed to drive impactful business outcomes. Rema is dedicated to helping brands become TikTok-fluent, using the platform’s full suite of products to craft culturally resonant stories and engage with communities in a way that delivers measurable results across the entire marketing funnel.
Before joining TikTok, Rema shaped global marketing strategies for some of the world’s most iconic brands, across companies such as Pfizer, P&G, Johnson & Johnson, GlaxoSmithKline, and Coty. With over 20 years of experience spanning Asia, Europe, and North America, she has a proven track record of driving high-impact, creative work that not only resonates with consumers but also accelerates business growth. Whether working in-house or at agencies, Rema consistently applies an integrated, results-focused approach to tackling business challenges.
As an immigrant and woman of color, Rema is a strong advocate for mentorship, believing in its power to unlock potential and drive success for the next generation of leaders.
Rema is a proud girl mom, boy mom, as well as a devoted dog mom, and lives in New Jersey with her family.
