Brian Irving has more than two decades of technology and leadership experience across technology companies and household consumer brands. He has served as the CMO of Lyft since March 2024, while also leading iconic global brands including Meta, Eventbrite, Apple, Google, and Airbnb. He also previously served as co-CMO and VP of global digital marketing for Levi Strauss & Co. As CMO at Lyft, Brian leads all marketing, creative, and communications for the brand. This includes developing the strategy for and executing on all product marketing; brand and integrated marketing; marketing sciences; the creative studio; brand social media; and corporate, policy, brand, and product communications. He holds a Bachelors of Arts in international relations from Michigan State University.
