As Global Chief Marketing Officer for Purpose Brands, created in 2024 by the merger of Self Esteem Brands and Orangetheory Fitness, April is more than a brand builder. She transforms and grows brands and the people behind them — keeping businesses and products globally relevant in ways that produce top- and bottom-line growth. She also masterfully builds highly efficient and effective marketing capabilities (including CRO, CRM, digital, branding, brand expression, strategy partnerships, public relations, and communications), setting her organizations apart from the competition.
In 2023, her marketing and product teams earned globally-recognized creative honors, including a Cannes Bronze LION, for the “Anytime, Anytime” Super Bowl campaign for the Anytime Fitness brand. She was also instrumental in steering strategic positioning for the 2024 merger and establishing the brand voice and identity for Purpose Brands.
Prior to Self Esteem Brands in 2021, April was Senior Vice President and General Manager, North America, Aveda at the Esteé Lauder Companies. She also has served as Chief Growth Officer at Schwan’s Foods and the Herbal Essences Global Brand Leader at Procter & Gamble (P&G), where she had a successful 15-year career in positions of increasing accountability.
April prioritizes connecting with and mentoring other rising leaders, including her involvement in Executive Springboard and Chief, to help others build their confidence and forge their own fulfilling career paths. Her passion has been recognized by an award from Catalyst for her work with female retention and diversity leadership efforts during her time at Procter and Gamble.
She also serves on the leadership councils with the Global CMO Growth Council and the Center for Brand Leadership at the Kelley School of Business, Indiana University. She has been recognized by the Minnesota 500,honoring the top business executives in the state, plus both the Business Journal 2024 Women in Business List and Twin Cities Business 2024 TCB 100 List.
April holds an MBA from Indiana University’s Kelley School of Business and a BS from the University of Southern California.
