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UID:10000193-1793887200-1793899800@www.marketersthatmatter.com
SUMMARY:MTM Forum: Building Brands People Believe In
DESCRIPTION:Hosted by LinkedIn on November 5\, 2026 \nIn a world of endless content\, fragmented attention and rapidly evolving technology\, reaching people has never been easier — but earning their trust\, participation and loyalty is another matter. \nJoin Marketers That Matter for an in-depth\, candid conversation with Heather Freeland\, Chief Brand Officer at LinkedIn; Nii Mantse Addy\, Chief Marketing Officer at Philo; Natasha Madan\, Head of Marketing at Credit Karma along with other marketing executives to explore what it takes to build brands people genuinely believe in. We’ll examine how brands are earning credibility\, creating cultural relevance and inviting customers\, creators and communities to participate in the brand while continuing to evolve for new audiences. \nDrawing on LinkedIn’s own brand evolution as well as perspectives from across industries\, the conversation will explore how marketing leaders are rethinking influence\, community and relevance. \nDesigned for senior marketers and their teams\, the Forum combines strategic perspective\, candid CMO insights and practical ideas attendees can bring back to their organizations. \nDuring this Forum\, you’ll hear about: \n\nBuilding Brands People Believe In\nHow brands earn trust and authentic connection when content is abundant\, AI is reshaping how it is created\, and credibility is increasingly valuable.\nFrom Audience to Active Participant\nHow creators\, customers\, communities\, partnerships and culture are changing brand building and why reach alone is no longer the same as influence.\nReinventing Brands for New Audiences\nHow established brands stay relevant and reshape perceptions\, including LinkedIn’s efforts to engage new generations and expand its role in culture\, community and everyday life.\nFuture-proofing Yourself and your Marketing Organization\nWhat CMOs increasingly expect\, how AI is changing teams and capabilities\, and the career pivots and leadership lessons that have shaped their own journeys.\nLessons from the top: career pivots and leadership decisions\nReal-world perspectives from senior leaders on navigating change\, making pivotal decisions\, and evolving as a marketing leader.\n\nSpeakers\n\nHeather Freeland\, Chief Brand Officer\, LinkedIn\nNii Mantse Addy\, Chief Marketing Officer\, Philo\nNatasha Madan\, Head of Marketing\, Credit Karma\nKathy Hollenhorst\, Chief Community Officer\, Marketers That Matter (Moderator)\n\nAgenda\n2:00–2:30 PM                   Arrivals & Networking\n2:30–3:45 PM                   CMO/Executive Panel Discussion\n3:45–4:15 PM                   Speaker-Led Breakout Discussions\n4:15–4:30 PM                   Wrap-Up & Final Thoughts\n4:30–5:30 PM                   Social Hour \n\n\nRegister here
URL:https://www.marketersthatmatter.com/calendar-event/mtm-forum-building-brands-people-believe-in/
CATEGORIES:Emerging Leaders
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DTSTART;TZID=America/Los_Angeles:20261105T180000
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DTSTAMP:20261002T161519Z
CREATED:20260918T162311Z
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UID:10000191-1793901600-1793912400@www.marketersthatmatter.com
SUMMARY:MTM CMO Dinner\, San Francisco
DESCRIPTION:Join Marketers That Matter® and your CMO peers for an invitation only CMO/Executive dinner on Thursday\, November 5th in Downtown San Francisco. \nThe CMO role presents exciting opportunities as well as challenges\, and it is helpful to connect with other marketing executives to share new ideas\, feedback\, and support. \nIf you are interested in attending\, please complete the form below. Please note that this dinner is for CMOs and top marketing executives\, and first priority is given to our members. \nRegister here
URL:https://www.marketersthatmatter.com/calendar-event/mtm-cmo-dinner-san-francisco-11-5-26/
CATEGORIES:CMO Dinners
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DTSTART;TZID=America/Los_Angeles:20261202T170000
DTEND;TZID=America/Los_Angeles:20261202T190000
DTSTAMP:20261030T133511Z
CREATED:20261029T202723Z
LAST-MODIFIED:20261030T133511Z
UID:10000194-1796230800-1796238000@www.marketersthatmatter.com
SUMMARY:MTM Table Talks: AI x Marketing Roundtables
DESCRIPTION:An Invitation-Only Happy Hour for Marketers\nWednesday\, December 2  |  5:00–7:00 PM  |  San Francisco\n\nJoin Marketers That Matter® and your marketing peers for an exclusive evening designed for conversation\, contribution\, and collective learning around how AI is really showing up in marketing organizations today. \n\nWe’re Past the Pilot Phase \nMost marketing teams aren’t asking whether to use AI anymore. They’re asking how to prove it’s working\, what to automate next\, and what it means for their teams. \nWe’re pulling together small rotating tables\, think speed dating for marketers\, to trade notes on: \n\nMeasuring AI’s impact\nAgents and automated workflows that are actually in production\nHow AI is reshaping team structure and roles\nKeeping quality and brand voice intact at scale\nAnd more\, including whatever’s on your mind\n\nNo matter where you are in your AI journey\, your perspective belongs in the room. \nIf you’re interested in attending\, please complete the form below.  This is an invitation only event and space is limited. \n\nRegister here
URL:https://www.marketersthatmatter.com/calendar-event/mtm-table-talks-ai-marketing-12-02-26/
CATEGORIES:Table Talks
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