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DTSTART;TZID=America/Los_Angeles:20260910T140000
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SUMMARY:MTM Forum: Breaking Through the Sea of Sameness — Building Brands and Driving Growth in an AI-Powered World
DESCRIPTION:Hosted by Marketers That Matter & Canva on Sept 10\, 2026 (virtual participation is also available) \nLocation\nCanva Offices \nOverview\nAI is rapidly changing marketing and creating a sea of sameness. Content can be created faster\, campaigns can be optimized more efficiently\, and brands have access to tools and capabilities that were unimaginable just a few years ago. As AI becomes more accessible\, however\, a new challenge is emerging: when everyone has access to similar technology\, what truly differentiates a brand? \nHosted by Marketers That Matter and Dana Marineau\, CMO of Canva\, this MTM Forum will bring together leading CMOs to explore how companies are building brands that stand apart in an increasingly crowded and AI-enabled marketplace. From category creation and brand transformation to global growth\, customer trust\, and AI-powered operations\, these leaders will share how they are balancing innovation with discipline to create meaningful competitive advantage and lasting customer connection. \nDesigned for marketers of all levels\, this Forum will blend strategic perspective with practical lessons that attendees can apply immediately. \nDuring this Forum\, you’ll hear about:\nBuilding brands that stand out in an AI-powered marketplace\nHow marketing leaders are creating distinctive brand experiences\, emotional connection\, and customer trust when technology is making it easier than ever for competitors to replicate tactics\, content\, and campaigns. \nCreating and shaping categories\nHow challenger brands are redefining customer expectations\, disrupting established industries\, and building lasting competitive advantage beyond traditional market boundaries. \nScaling creativity and content without sacrificing quality\nHow leading organizations are using AI\, technology\, and new operating models to accelerate creation\, localization\, and personalization while maintaining strong brand standards. \nDesigning the marketing organization of the future\nHow CMOs are evolving team structures\, workflows\, and capabilities to combine human creativity\, strategic thinking\, customer insight\, and AI-enabled execution. \nLessons from the top: career pivots and leadership decisions\nReal-world perspectives from senior leaders on navigating change\, making pivotal decisions\, and evolving as a marketing leader. \nAgenda:\n\n2:00 – 2:30 — Arrivals/Networking\n2:30 – 3:45 — Panel discussion\n3:45 – 4:15 — Speaker-Led Breakout Discussions\n4:20 – 4:30 — Wrap Up / Final Thoughts\n4:30 – 5:30 — Social Hour\n\nSpeakers:\n\nDana Marineau\, CMO\, Canva\nDavid Corns\, CMO\, Turo\nKristy LoRusso\, SVP\, CMO\, Kaiser Permanente\nKathy Hollenhorst\, Chief Community Officer\, Marketers That Matter (moderator)\n\n  \n\nRegister Here:
URL:https://www.marketersthatmatter.com/calendar-event/mtm-forum-building-brands-and-driving-growth-in-an-ai-powered-world/
CATEGORIES:Emerging Leaders
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DTSTART;TZID=America/Chicago:20260930T133000
DTEND;TZID=America/Chicago:20260930T173000
DTSTAMP:20260624T185759
CREATED:20260402T233218Z
LAST-MODIFIED:20260608T150013Z
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SUMMARY:MTM Forum: Marketing in Uncertain Times — How Physical Experience\, Retail and Branding Connect in a Disruptive Environment
DESCRIPTION:Hosted by Mall of America on Sept 30\, 2026 (virtual participation also available) \nLocation\nMall of America\, Minneapolis \nOverview\nJoin Marketers That Matter for an in-depth\, candid conversation with Jill Renslow\, Chief Business Development & Marketing Officer at Mall of America\, alongside other senior marketing leaders as they navigate one of the most complex and rapidly evolving environments our industry has faced. \nToday’s leaders are being asked to do more than drive demand — they’re responsible for helping organizations stay close to customers\, adapt with agility\, and build meaningful\, lasting connections. \nThis Forum will explore how marketing leaders are balancing short-term performance with long-term brand\, navigating disruption with clarity\, and leading teams through constant change while continuing to deliver measurable impact. \nDesigned for senior marketers and their leadership teams\, this session blends strategic perspective with practical takeaways you can apply immediately. \nDuring this Forum\, you’ll hear about:\nThe role of marketing in times of disruption\nHow leading organizations are leaning into marketing as a driver of stability\, growth\, and customer insight. \nExperience as a differentiator\nNot just connecting  digital to physical experiences\, but how brands are creating ‘reasons to show up’ in a world where convenience is just table stakes. \nBuilding community and connection through platforms not campaigns\nHow brands are building emotional loyalty and shifting toward always-on engagement versus episodic campaigns. \nDriving innovation and leading marketing teams through periods of change\nWhat it takes to guide teams through ambiguity\, shifting priorities\, and new ways of working while maintaining momentum and morale. \nLessons from the top: career pivots and leadership decisions\nReal-world perspectives from senior leaders on navigating change\, making pivotal decisions\, and evolving as a marketing leader. \nSpeakers:\n\nJill Renslow\, Chief Business Development & CMO\, Mall of America\nLynn Farmer\, Chief Audience and Engagement Officer\, Minneapolis Institute of Art\nMichelle Barbeau\, Chief Revenue Officer\, eHealth\nKathy Hollenhorst\, Moderator\, Chief Community Officer\, Marketers That Matter\n\nAgenda:\n1:30 – 2:00: Arrivals/Networking\n2:00 – 3:30: Panel discussion\n3:30 – 4:15: Breakouts\n4:15 – 4:30: Wrap Up/Final Thoughts\n4:30 – 5:30: Social Hour \n\nRegister Here:
URL:https://www.marketersthatmatter.com/calendar-event/mtm-forum-marketing-in-uncertain-times-driving-growth-brand-and-connection-in-a-disruptive-environment/
CATEGORIES:Emerging Leaders
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