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UID:10000186-1790775000-1790789400@www.marketersthatmatter.com
SUMMARY:MTM Forum: Marketing in Uncertain Times — How Physical Experience\, Retail and Branding Connect in a Disruptive Environment
DESCRIPTION:Hosted by Mall of America on Sept 30\, 2026 (virtual participation also available) \nLocation\nMall of America\, Minneapolis \nOverview\nJoin Marketers That Matter for an in-depth\, candid conversation with Jill Renslow\, Chief Business Development & Marketing Officer at Mall of America\, alongside other senior marketing leaders as they navigate one of the most complex and rapidly evolving environments our industry has faced. \nToday’s leaders are being asked to do more than drive demand — they’re responsible for helping organizations stay close to customers\, adapt with agility\, and build meaningful\, lasting connections. \nThis Forum will explore how marketing leaders are balancing short-term performance with long-term brand\, navigating disruption with clarity\, and leading teams through constant change while continuing to deliver measurable impact. \nDesigned for senior marketers and their leadership teams\, this session blends strategic perspective with practical takeaways you can apply immediately. \nDuring this Forum\, you’ll hear about:\nThe role of marketing in times of disruption\nHow leading organizations are leaning into marketing as a driver of stability\, growth\, and customer insight. \nExperience as a differentiator\nNot just connecting  digital to physical experiences\, but how brands are creating ‘reasons to show up’ in a world where convenience is just table stakes. \nBuilding community and connection through platforms not campaigns\nHow brands are building emotional loyalty and shifting toward always-on engagement versus episodic campaigns. \nDriving innovation and leading marketing teams through periods of change\nWhat it takes to guide teams through ambiguity\, shifting priorities\, and new ways of working while maintaining momentum and morale. \nLessons from the top: career pivots and leadership decisions\nReal-world perspectives from senior leaders on navigating change\, making pivotal decisions\, and evolving as a marketing leader. \nSpeakers:\n\nJill Renslow\, Chief Business Development & CMO\, Mall of America\nLynn Farmer\, Chief Audience and Engagement Officer\, Minneapolis Institute of Art\nMichelle Barbeau\, Chief Revenue Officer\, eHealth\nJennifer Seyller\, Chair\, Department of Marketing\, Creative\, Operations and Experience\, Mayo Clinic\nKathy Hollenhorst\, Moderator\, Chief Community Officer\, Marketers That Matter\n\nAgenda:\n1:30 – 2:00: Arrivals/Networking\n2:00 – 3:30: Panel discussion\n3:30 – 4:15: Breakouts\n4:15 – 4:30: Wrap Up/Final Thoughts\n4:30 – 5:30: Social Hour \n\nRegister Here:
URL:https://www.marketersthatmatter.com/calendar-event/mtm-forum-marketing-in-uncertain-times-driving-growth-brand-and-connection-in-a-disruptive-environment/
CATEGORIES:Emerging Leaders
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UID:10000190-1790791200-1790802000@www.marketersthatmatter.com
SUMMARY:MTM CMO Dinner\, The Twin Cities
DESCRIPTION:Join Marketers That Matter® and your CMO peers for an invitation only CMO/Executive dinner on Wednesday\, September 30th in Bloomington\, MN. \nThe CMO role presents exciting opportunities as well as challenges\, and it is helpful to connect with other marketing executives to share new ideas\, feedback\, and support. \nIf you are interested in attending\, please complete the form below. Please note that this dinner is for CMOs and top marketing executives\, and first priority is given to our members. \nRegister here
URL:https://www.marketersthatmatter.com/calendar-event/mtm-cmo-dinner-the-twin-cities-9-30-26/
CATEGORIES:CMO Dinners
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