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SUMMARY:MTM Visionaries: Dynatrace & Dataiku
DESCRIPTION:Live on Zoom: Monday\, June 22nd at 10:00 AM PT | Noon CT | 1:00 PM ET\n\nLaura Heisman\, Chief Marketing Officer of Dynatrace\nMark Abramowitz\, Chief Marketing Officer of Dataiku\n\nThe AI Credibility Gap: What CMOs Must Build Beyond the Hype\nJoin Laura Heisman\, CMO of Dynatrace and Mark Abramowitz\, CMO of Dataiku for a dynamic conversation with Kathy Hollenhorst\, Chief Community Officer of Marketers That Matter®. \nEvery company today claims to be an AI company\, but customers are becoming far more discerning about what’s real versus what’s simply AI messaging. As enterprise organizations race to operationalize AI\, CMOs are being challenged to build awareness\, organizational readiness and authentic differentiation. \nJoin Laura and Mark as they share how to move beyond AI hype to improve efficiency and create new value for your organization. Drawing from their experiences of leading a wide array of global enterprise brands\,  they’ll explore what CMO’s must do beyond the AI hype to drive business growth in increasingly crowded and competitive AI markets. \n\nWhy Attend?\nYou’ll walk away with ideas on: \n\nCreating AI Credibility To Stand Out in Saturated Markets  – How to separate authentic positioning from “AI theater” using an inside-out marketing approach; plus\, strategies for building differentiated\, iconic brand and products that stand out\nBuilding Customer Trust & Enterprise Adoption  – The value of customer-first thinking; and what enterprise buyers are adopting as AI moves from experimentation to operational reality\nPractical AI Takeaways  – Real examples including the use of AI Councils and how they are applying AI today\, where they see meaningful impact\, and what every marketer should do more of\nAI Skills & Organizational Readiness  – Why AI fluency is becoming essential for modern marketers and how leading organizations are enabling teams to adapt\nLessons from the Top – What Laura and Mark wish they knew earlier and advice on navigating change and furthering your career\n\n\nThis conversation is for marketers across both B2B and B2C organizations who are thinking about the future of brand building\,  AI transformation changing marketing requirements. Expect candid perspectives\, practical insights\, and actionable ideas you can put to work immediately. \n\n\nRegister here\n\n						\n						\n\nSpeaker Information:\nLaura Heisman\, Chief Marketing Officer\, Dynatrace\nLaura is responsible for Dynatrace’s global marketing organization. With more than three decades of marketing and communications expertise\, she plays a pivotal role in creating\, optimizing\, and personalizing the end-to-end customer experience. Before joining Dynatrace\, she worked for iconic technology brands\, including Citrix\, Github\, and most recently\, as SVP and CMO at VMware. Laura holds a B.A. in Communications from San Diego State University. As an advocate for women in technology\, she has served as a mentor as well as an executive sponsor for women’s employee resource groups. \nMark Abramowitz\, Chief Marketing Officer\, Dataiku\nMark Abramowitz is Chief Marketing Officer at Dataiku\, The Platform for AI Success. In his role\, he oversees global brand and demand strategy and is responsible for building awareness of Dataiku as the platform that unifies people\, governance\, and AI systems to deliver real results at scale. \nMark brings extensive experience scaling enterprise platform businesses. Prior to Dataiku\, he served as SVP of Product and Solutions Marketing at ServiceNow\, leading product marketing as the company scaled from $6 billion to nearly $11 billion in revenue and spearheaded the launch of Now Assist—the fastest-selling product in ServiceNow history. Before ServiceNow\, Mark spent 15 years at Salesforce and 5 years as SVP of Product Marketing for Service Cloud.
URL:https://www.marketersthatmatter.com/calendar-event/visionaries-dynatrace-dataiku/
CATEGORIES:Visionaries
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DTSTART;TZID=America/Chicago:20260930T133000
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SUMMARY:MTM Forum: Marketing in Uncertain Times: Driving Growth\, Brand\, and Connection in a Disruptive Environment
DESCRIPTION:Hosted by Mall of America on Sept 30\, 2026 (virtual participation also available) \nLocation\nMall of America\, Minneapolis \nOverview\nJoin Marketers That Matter for an in-depth\, candid conversation with Jill Renslow\, Chief Business Development & Marketing Officer at Mall of America\, alongside other senior marketing leaders as they navigate one of the most complex and rapidly evolving environments our industry has faced. \nToday’s leaders are being asked to do more than drive demand — they’re responsible for helping organizations stay close to customers\, adapt with agility\, and build meaningful\, lasting connections. \nThis Forum will explore how marketing leaders are balancing short-term performance with long-term brand\, navigating disruption with clarity\, and leading teams through constant change while continuing to deliver measurable impact. \nDesigned for senior marketers and their leadership teams\, this session blends strategic perspective with practical takeaways you can apply immediately. \nDuring this Forum\, you’ll hear about:\nThe role of marketing in times of disruption\nHow leading organizations are leaning into marketing as a driver of stability\, growth\, and customer insight. \nConnecting digital journeys to real-world experience\nAs customer expectations evolve\, how brands are bridging digital and physical touchpoints to create more cohesive\, human-centered experiences. \nInnovation with purpose\nHow teams are prioritizing the right bets by cutting through the noise to focus on innovation that truly drives business value and customer connection. \nLeading marketing teams through complexity and change\nWhat it takes to guide teams through ambiguity\, shifting priorities\, and new ways of working while maintaining momentum and morale. \nLessons from the top: career pivots and leadership decisions\nReal-world perspectives from senior leaders on navigating change\, making pivotal decisions\, and evolving as a marketing leader. \nSpeakers:\n\nJill Renslow\, Chief Business Development & CMO\, Mall of America\nLynn Farmer\, Chief Audience and Engagement Officer\, Minneapolis Institute of Art\nMichelle Barbeau\, Chief Revenue Officer\, eHealth\n\nAgenda:\n1:30 – 2:00: Arrivals/Networking\n2:00 – 3:30: Panel discussion\n3:30 – 4:15: Breakouts\n4:15 – 4:30: Wrap Up/Final Thoughts\n4:30 – 5:30: Social Hour \n\nRegister Here:
URL:https://www.marketersthatmatter.com/calendar-event/mtm-forum-marketing-in-uncertain-times-driving-growth-brand-and-connection-in-a-disruptive-environment/
CATEGORIES:Emerging Leaders
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