NOW ACCEPTING
APPLICATIONS

BE RECOGNIZED FOR YOUR TEAM’S MARKETING INNOVATION

We are now accepting submissions for the 2018 Marketers that Matter Awards.
All companies are welcome to apply. MTM Membership is not required.

Email info@marketersthatmatter.com with any questions.

SEE PAST WINNERS HERE.

WHY APPLY

Earn your way into the leading community of marketing executives. 

Promote your team’s contributions to company success
Attend exclusive MTM events to connect and learn
Have your case study featured in videos, HBR articles and more
Be recognized for your marketing innovation

 

APPLICATION DEADLINES

Early Application Deadline
(Discounted fees)
January 19, 2018

Application Deadline
February 15, 2018

Finalists Announced
Late March, 2018

Winners Announced
May 17, 2018

APPLICATION FEES

Small Company (under 1,000 employees)
$300 per category
$225 prior to Early Application Deadline

Large Company (over 1,000 employees)
$650 per category
$550 prior to Early Application Deadline

AWARD CATEGORIES

For each MTM Award category there is a Large Company (over 1,000 employees) & Small Company (under 1,000 employees) winner.

The same initiative can only be entered into a max of 2 categories. Different initiatives from the same company are welcome and companies may submit as many noteworthy initiatives as they like.

BRAND BUILDING B2B 

This marketing leader & team have effectively leveraged the tools in the marketer’s arsenal to build or enhance a national or global brand, creating products, customer experiences and relationships that drive loyalty and evangelism. These marketers understand their market, their offering & their customers’ needs, delivering a consistent & compelling experience of the brand with employees, customers & stakeholders.

BRAND BUILDING B2C

This marketing leader & team have effectively leveraged the tools in the marketer’s arsenal to build or enhance a national or global brand, creating a brand personality that is consistent, compelling, and defensible. These marketers are looking beyond campaigns, thinking cohesively, & delivering value that creates employees, customers & stakeholders who are loyal, if not fanatical, about the brand.

DRIVING GROWTH

This marketing leader & team have driven revenue growth through new market opportunities, market penetration, new products, audience development, sales enablement or more. They have partnered internally and externally, and succeeded in driving new revenue, cultivating repeat purchases and inspiring brand advocacy. Through the right mix of messages, audiences and marketing activities their initiative has added growth to the bottom line.

TRANSFORMATION JOURNEY

This marketing leader & team have deployed radical transformations, either to the company’s products, strategy, organizational design,  marketing philosophy or culture. The transformation has gone beyond incremental improvement and will span multiple years, creating a re-examination and reinvention of what the company does, how it markets, and how it operates. The full impacts will reverberate for years to come.

CUSTOMER EXPERIENCE

This marketing leader & team have enriched the life-long relationship with the customer, leveraging big data to create stellar customer experiences. At every touchpoint, from the moment of discovery through the initial purchase and use of product or service, across platforms, in both on and offline experiences, customers enjoy a personalized, value-enhancing experience and respond with hearts, minds and dollars.

LEVERAGING DIGITAL

This marketing leader & team have leveraged data, automation & insight to create outstanding digital experiences for customers. They’ve utilized web, mobile, social & online platforms, and even AI & machine learning to provide the right information at the right time, resulting in increased market share, lead conversion & sales.

MARKETING CAMPAIGN

This award recognizes a marketing leader & team for a one-time campaign or initiative that demonstrates exceptional creativity and innovation, delivering surprise and delight, creating buzz to attract new customers, enhancing brand perception, and driving sales. These creative initiatives bring the brand to life for customers, helping to win over their hearts, minds, and wallets.

SEEKING TEAMS THAT PUSH BOUNDARIES AND CREATE RESULTS 

ELIGIBILITY

All companies are welcome to apply. MTM Membership is not required.

CRITERIA

We’re not evaluating based on buzz, great ad campaigns and fancy press releases (not that those aren’t important). We’re evaluating on solidly innovative strategies, execution, and real business results that create new best practices and push boundaries. There are three main criteria that are used in judging.

COMPANY IMPACT

Did the initiative significantly impact the company, the division, and/or the group?

INNOVATIVE APPROACH

Were the strategies & tactics innovative for the company, industry, and/or customers?

MEASURABLE RESULTS

Did the initiative create measurable results for the company and value for the customer?

CONFLICT OF INTEREST POLICY

With all the interconnection of the Bay Area marketing community, conflicts of interest will inevitably arise. Council Members and Judges abstain from judging/reviewing any colleagues at their current company or anyone where they have a personal relationship and feel they cannot objectively review.

APPLICATION TIPS

If you have further questions, contact us at info@marketersthatmatter.com. We’ll get back to you within one business day.

TIPS

Prepare your application before submitting.

We recommend preparing your application in a separate document. When you are ready to apply, copy & paste your answers into the application. Please make sure your responses are within the character limits and your answers are not cut off when you copy & paste into the application. Once you start the application, there is no ability to save and return to it later.

Download a Word version of the application here. 

Treat your application as a business case.

The judges are looking for marketing executives and teams that had a definable business and objective, a clear strategy and innovative approach to reaching the goal, and created specific results that illustrate success and tie back to the goal. It’s not about great looking collateral or smart campaign slogans, it’s about the strategy that you created and executed against to create demonstrable value for your company and customers.

Ensure you personally shape the answers.

While you PR agency or ad agency can do much of the legwork to help you prepare for your application, we find the most successful applicants are the ones that are involved in defining the key elements of the questions.

Be specific about results and why they are significant.
What were the results? Did you create earned awareness that created a 10% lift in your pipeline from the previous year? Did your innovative branding initiative create such groundswell that you doubled your impressions and drove 10% more foot traffic into your stores? And, what is so significant about your results? Is it a new level of performance for your organization? Does it set a new standard for your industry?

APPLICATION FAQS

If you have further questions, contact us at info@marketersthatmatter.com. We’ll get back to you within one business day.

FAQs

What level of marketer/team should be applying?

Those responsible for leading the team that is creating effective strategies, driving implementation, delivering results, and overseeing key initiatives. At most companies this would be a VP or above, but at some companies there are exceptional Director-level marketers that fit our criteria. At smaller companies this would be usually the most senior marketing executive or even the CEO. But, it’s not about the job title. It’s about the responsibility and accountability for innovative strategies and the ultimate business results.

What is the Team Lead?

This is the marketing executive responsible for the overall initiative and team. The Team Lead will represent the initiative during interviews, be featured in the WSJ and attend MTM events.  While title is not indicative, this is a person who can speak to the strategic elements of the initiative, the impact on the company, and the lessons learned during the project. The Team Lead will represent your company on event panels and  videos shared within the MTM Community.

Can I apply for more than one category?

Yes. You may use one initiative in up to two categories. You may submit as many separate initiatives as you like. Each category is evaluated and judged by different Council Members. Sometimes the same accomplishments/application will be directly relevant to more than one category. Other times, you will want to showcase different work for different categories.

Can multiple marketers at my company apply?

Yes. We encourage multiple marketers to apply if they meet the judging criteria. Each category is evaluated and judged separately. Companies, especially larger ones, tend to have several marketers that qualify for various categories.

One of the judges works for a direct competitor. Can I still apply?

Yes. It’s critical to us that the judging process be fair and impartial. We have a “conflict of interest” policy that is a part of the judging process. A Judge/Council Member must abstain from reviewing/voting for any applicants that work for a direct competitor, for their company, or if they have another type of relationship that would impact their ability to be impartial.

One of the judges is my boss/works at my company. Can I still apply?

Yes. See above.

What is the acceptable time frame for my accomplishments in my application?

We look for accomplishments and examples from the past 1-2 years as it takes time to create innovative strategies, flawlessly execute, and measure the results.

Marketers that Matter®
Awards Application

We recommend using Word to write your essays. When you are ready to apply, copy & paste your answers into the application. Please make sure your responses are within the character limits and your answers are not cut off when you copy & paste into the application.

Download a Word version of the application here. 

Once you start the application, there is no ability to save and return to it later.

If you have any questions, please email: info@MarketersThatMatter.com